Tuesday, April 30, 2019

MAGGI® & MOE Kick Off Search for Talented Young Chefs

The annual MAGGI® Secondary Schools Cooking Competition (MSSCC)
Returns for its 23rd consecutive year!
A joint initiative by MAGGI® and the Ministry of Education Malaysia (MOE),
This year’s MSSCC raises the bar
By incorporating new challenges
Aimed at inspiring students to embrace Higher Order Thinking Skills.

The MSSCC event for 2019
Was launched in Sekolah Menengah Kebangsaan Agama Presint 11
And officiated by Encik Suhaimi Sun bin Abdullah,
Deputy Director of Sports and Arts Education Division,
Ministry of Education Malaysia.

 The theme for MSSCC 2019,
‘You and MAGGI®.
Making a positive impact through homemade meals’,
Focuses on offering young chefs a fun and competitive platform
To showcase their skills in creating wholesome home-cooked meals,
As well as cultivating a love of cooking amongst Malaysian students.

Building on key learnings from the previous year’s editions,
MSSCC 2019 will see an enhanced structure
As well as new components to elevate the competition.
 Ms. Kimberly Oh,
Marketing Manager of MAGGI®, commented,
“We are thrilled to once again give young Malaysians
The opportunity to demonstrate their culinary prowess through MSSCC!
Unlike previous years where students would create dishes
Based on pre-determined recipes,
This year’s competition kicks off with the Creative Cooking Challenge,
Requiring students to tap into their creativity
And problem-solving skills right from the onset.
There is also a greater emphasis this year
On presentation and communication skills,
As the students must present their recipes and dishes they create.”

“In tandem with this,
We continuously strive to impart
The importance of leading a healthy lifestyle
Through good nutrition.
This ties back to our brand purpose
Of creating good food moments for individuals and families,” she added.

 Encik Suhaimi Sun bin Abdullah,
Deputy Director, Co-Curricular and Arts Division,
Ministry of Education Malaysia, said,
We welcome collaborative efforts,
Especially with the private sector,
To work hand in hand in nurturing
A healthier generation of Malaysians
And are pleased to continue
This long-standing partnership with MAGGI®
To inculcate good eating habits amongst students.”

“We are confident that
The new and exciting elements
Will further inspire the students
To embrace Higher Order Thinking Skills
And provide a strong platform
To enable them to grow their capabilities,” he added.

For the Creative Cooking Challenge
Which takes place during both the State and National levels of the competition,
Participants are given a collection of ingredients
Thus challenging these young chef’s creativity
In crafting their dishes.
Creativity then takes hold,
As the young chefs must determine
What dishes to create using these ingredients.

This year’s competition also utilises
A fresh approach in judging and scoring,
Whereby students will be assessed based on culinary skills
Alongside key technical skills such as table setting and plating,
Show & Tell presentation,
Cooking methods as well as nutritional benefits.
In addition,
Students have the opportunity to learn to express themselves
By explaining their ideas and inspiration behind their dishes
To the judging panel and audience,
Igniting a passion for cooking through
A fun and interactive learning environment.

MAGGI® launched the MSSCC programme in 1997
In line with the aim of nurturing an interest in cooking
Amongst young Malaysians and promoting good nutrition and cooking habits.
To date,
over 10,000 schools and nearly 340,000 students
Have participated in this programme
And gained vital knowledge and skills
On food, nutrition and healthy eating.

During the event,
Guests participated in various activities
Which included interactive displays of
The Ministry of Health Malaysia’s Healthy Plate Portion
Or Suku suku Separuh,
5 Warna Sehari and the Malaysian Food Pyramid.

Through these games and activities,
Participants had the opportunity to unleash their imaginative skills
While learning about the importance of good nutrition and balanced diets.
Members of the media were also given a chance,
To test their creativity with two different problem-solving challenges,
‘KREATIF Cooking’ and ‘KREATIF Setting’.

For more information on MSSCC,

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