Heineken® Crowns Malaysia's First-Ever Player 0.0 Champion!

As part of its "When You Drive, Never Drink" (WYDND) platform, Heineken® emphasized that the best driver is the one who doesn’t drink - unless it is Heineken® 0.0. This crucial message was brought to life via a compelling campaign featuring Max Verstappen, the three-time Formula 1(F1™) World Champion and ambassador for the WYDND campaign and for the first-time ever in Malaysia, Player 0.0. 

Player 0.0 - Heineken®’s latest initiative - is a mobile and sim racing competition which combines the excitement of racing with the brand’s commitment to underscoring the important messaging of "The Best Driver is the one who is not drinking". Since June, over 1,500 participants tried their hand at the game, resulting in an impressive 50,000 game plays, and the search finally came to an end this month. After racing their way to the top, the top 20 racers from the leaderboard were invited to the Player 0.0 Malaysia Finals to showcase their talent, and the opportunity to represent Malaysia in the finals.

Last night, the racing spirit was at an all-time high at Piazza, Pavilion Bukit Jalil as the Player 0.0 Malaysia Finals were held in conjunction with a live viewing of the much-anticipated  Formula 1 Dutch Grand Prix™, the first race back after the season’s summer break. It was a vibrant atmosphere as enthusiasts gathered for an unforgettable experience; but the event was more than just a race. It was a celebration of the sport as fans enjoyed a live screening of the fan-favourite Dutch GP - Max Verstappen’s very own home race - and the home of Heineken®.  The venue was transformed into a Grand Prix paddock experience with F1™-themed engagements. 

As guests enjoyed Heineken® 0.0, they got to witness firsthand the impressive gameplay between the finalists who went wheel-to-wheel on the sim, as Chong Kai Chang emerged as Malaysia’s very own ‘Player 0.0’. Chong Kai Chang will be representing Malaysia at the global finals held in conjunction with Gamergy, an Esports and gaming festival in Madrid, Spain. The highlight of the global finals is the opportunity to meet three-time F1™ world champion, Max Verstappen.  Making it more than just the race, live music performances from favourite local DJs - Blink, Jovynn, Mister Rodrigo, Pitch Shift and Shwan Zod - featured F1™ themed sounds within their setlist that transformed the venue, giving fans a refreshing watch party experience.

“Heineken® has always been about bringing people together by providing refreshing experiences – and what better way to do that than with our Player 0.0 initiative? As a beer brand that promotes responsible consumption, we want to drive the WYDND messaging through unique and innovative ways with mobile and sim racing. Our goal is to inspire consumers to enjoy responsibly and emphasise that the best driver is the one who is not drinking unless it’s a Heineken®v 0.0’,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. 

Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at  https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).

BOAT a Better Future

 

Boat Noodle, a popular Thai Noodle brand in the Malaysia Casual dining industry for a decade now, is taking a serious approach in environmental friendly business model with its campaign, "BOAT a Better Future." This campaign aims to promote river and environmental protection, aligning with our mission and vision of creating a harmonious balance between the food and beverage industry and nature.

For the past decade, we regret our lack of environmental consciousness by selling most of drinks in high quality recyclable PPE cups. However, despite their recyclability,  we have undoubtedly generated tons and tons of unnecessary waste to process if they ever got to the recycling plant. Enough is enough, time to take action, and be committed for the long run!

We've taken significant internal steps to reduce plastic waste, transitioning to more sustainable practices within our operations, such as introducing thermal cups. But our efforts don't stop there. We are actively involved in supporting NGOs that are dedicated to healing Mother Earth—the very home we live in and the place where our children will grow up.

Central to our mission is the preservation of rivers, which are the spiritual homeland of boat noodles. The origins of boat noodles trace back to food sold on canals, making rivers integral to our identity and culture. Protecting these waterways is not just about environmental conservation; it’s about safeguarding the essence of our brand and the traditions that have been passed down through generations.

Our latest initiative involves selling 100,000 cups of Chayen tea as part of our National Day celebrations, with proceeds supporting environmental conservation efforts.
We have chosen to partner with “upCycled by Fuze Ecoteer” and “Global Environment Centre” for this event because their missions align perfectly with our vision. These organizations are dedicated to environmental and river conservation, supporting local efforts to create a sustainable future. We are impressed by their commitment and the impact of their work.

We invite our customers to support our cause by visiting any Boat Noodle location and enjoying our delicious menu. Your participation will help us reach our target of selling 100,000 Chayen tea drinks, with the proceeds going towards our giveback efforts.
Boat Noodle is selling vouchers for Chayen tea drinks:
1.       Loose voucher          : RM9.50/voucher (redeemable for 1 Chayen tea)
2.       Bundle Voucher       : RM47.50/book (Buy 5 Get 1 Free)
3.       Bundle Voucher       : RM95.00/book (Buy 10 Get 2 Free)
 
·         Please note that there are 50,000 pieces of vouchers and books available, expiring on 31st December 2024.

At Boat Noodle, we believe that every small action can create a ripple effect, leading to significant and positive changes. Our philosophy of Balance, Outreach, Awareness, and Transition guides us in every step we take. By nurturing the balance between our culinary heritage and our responsibility to the environment, we aim to inspire a community that values both delicious food and a sustainable future.
Join us in this journey, and together, let's create a better, greener world!

Feeling Foggy, Distracted, Demotivated? Don't Let Brain Fatigue Hold You Back

Have you ever sat down to start a task at work only to find your mind drawing blanks? No matter how hard you try, do you struggle to focus, experience sluggish thoughts, and have difficulty remembering details? You’re not alone. Brain fatigue is a state of tiredness caused by prolonged periods of cognitive activities stemming from an overload of our mental capacity. It is also important to know that the brain consumes about 20 percent of the body’s energy — processing and transmitting information through electrical signals — is very expensive in energy use.
To explore this unexplored phenomenon, BRAND'S® Essence of Chicken recently convened a roundtable of health experts to share insights on brain fatigue. The panellists included Professor Dr Michael Ling, a Neuroscience and Genetics Professor at Universiti Putra Malaysia; Nasreen Ma, a Brain Health Coach from Meaningful Activation; and Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific. 

Brain Drain Explained - Scientific Insights into Mental Exhaustion

While brain fatigue is often dismissed or confused with regular everyday tiredness, it is an actual condition with a scientific basis that can escalate over time if not appropriately managed, leading to more severe and chronic fatigue syndromes.

According to Professor Dr Michael Ling, Professor in Neuroscience & Genetics at Universiti Putra Malaysia, brain fatigue is a complex condition still being researched despite scientists studying the topic for decades. "Understanding the mechanisms and effects of brain fatigue can help us better manage our mental energy and productivity. Mental overload over a prolonged period leads to a sensation of tiredness known as brain fatigue, which comes with associated symptoms. This is linked to the buildup of the neurotransmitter glutamate in the prefrontal cortex. In simpler terms, it's like being in a noisy, crowded room where you can't hear anyone."

Fuel Your Focus - Managing Brain Fatigue Through Wellness Practices

Ignoring fatigue has consequences—reduced work performance, disruption to personal life. Those with brain fatigue can manage it better with lifestyle changes and good nutrition.

Nasreen Ma, a Brain Health Coach from Meaningful Activation, commented that overcoming brain fatigue requires more than a cup of coffee. “Malaysians wear multiple hats at work and in our personal lives, which are very fast-paced and stressful - Malaysia is ranked 47th out of 60 nations according to the Global Life-Work Balance Index, making us more prone to brain fatigue. Understanding brain fatigue is the first step to managing our brain health. A balanced lifestyle includes prioritising sleep, exercise on top of slower specific coordinated movements, mindfulness, strengthening spiritual and social connections, reducing screen time, proper diet, and practising relaxation techniques such as deep breathing or yoga are keys to reclaiming your mental energy and living a revitalised, productive life.”

Sharpen Your Mind - Fight Brain Fatigue Naturally

When it comes to diet, amino acids play an essential role in boosting brain health and, more importantly, recovering from brain fatigue. One of the essential amino acids is L-Histidine, a building block of proteins that has been clinically proven to improve cognitive performance and is commonly found in protein-rich foods, including the essence of chicken. 

Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific, emphasised the importance of consuming protein-dense foods. “Clinical studies have proven that L-Histidine and other amino acids can produce positive cognitive performances. While the scientific term may sound foreign, it is easy to increase your protein intake by consuming chicken, beef, and chicken essence. It is also equally important to take a preventative approach to your diet by ensuring you consume sufficient protein early before the cognitive function begins to decline.”

One easy way to hit your essential amino acid intake is through BRAND’S® Essence of Chicken, which contains L-Histidine and other nutrients to boost your mental energy throughout the day. Studies have found that the essence of chicken can improve working memory in healthy adults, even improving mood and making participants feel more clear-headed and confident.

Eunice Kow, Head of Marketing ​​of Suntory Beverage and Food Malaysia, said, “Based on the current lifestyle, it is important to talk about this under-discussed topic. We want to be the voice of support for those silently struggling with brain fatigue symptoms.  By nurturing both your mental sharpness and physical well-being, you create a powerful foundation for success. A healthy body fuels a clear mind, allowing you to tackle challenges with focus and resilience. Incorporating exercise and proper nutrition into your routine can effectively combat brain fatigue and unlock your full potential. Remember, a healthy mind and body are not just beneficial; they're essential ingredients for achieving your goals and thriving in life.” 

BRAND’S® Essence of Chicken packs a powerful, nutrient-dense punch of goodness in every bottle. To learn more, please visit https://www.brandsworld.com.my/en/products/essence-of-chicken-original.html

GETHA Roadshow Highlights The Future of Sustainable Malaysian-Made Bedding

In its ongoing commitment to sustainability and environmental conservation, Getha Bedding (M) Sdn. Bhd. (Getha) has launched its ‘Getha Roadshow’ at 1 Utama Centre Court, running from 6 to 11 August 2024.
With over five decades of expertise, Getha, derived from the Malay word “Getah,” has established itself as a leader in luxury and eco-friendly bedding through its use of 100% natural latex. As of 2024, Malaysia is a major global producer of natural rubber, contributing approximately 400,000 to 450,000 metric tonnes annually. Getha plays a vital role in this industry by utilising natural latex, thereby supporting the local rubber sector, fostering rural development, and promoting the sustainable management of rubber tree farming.
Mr. Lim Seng Yu, Head of Strategic Partnership at Getha Bedding, said, “Combining comfort with sustainability is integral to our legacy. Since 1969, Getha has been dedicated to creating bedding solutions that are both luxurious and environmentally responsible. For instance, it takes 1,000 rubber trees to manufacture a king-size Getha mattress, showcasing our deep connection to and support for the rubber industry. By using 100% natural latex, we contribute to the sustainable management of rubber tree farming, ensuring the vitality and growth of this essential industry.”
Getha’s commitment to quality and sustainability has fuelled its expansion into over 30 countries, including Australia, South Korea, Thailand, Japan, New Zealand, Saudi Arabia, Spain, and many more. This global presence allows Getha to proudly promote Malaysian craftsmanship and natural rubber products, enhancing the international reputation of Malaysia's sustainable practices.
In celebration of Merdeka, Getha’s Roadshow offers a unique opportunity to experience the brand’s products and heritage. The event highlights Getha’s extensive range of meticulously crafted items, reflecting the exceptional quality and attention to detail synonymous with the brand.

Notably, Getha is exclusively launching a new lineup of mattresses at the roadshow, including ‘Green Valley,’ ‘Golden Gate,’ ‘Boston Dream,’ and ‘Victoria Park.’ Each mattress features innovative attributes such as being vegan, fire-resistant, olive oil-infused, and incorporating viscose fabric for added comfort.
Additionally, the six-day roadshow offers a variety of activities, including caricature drawing, a kids' play area, a colouring corner, a photo booth, and a gashapon machine for lucky draw prizes. Exclusive promotions such as discounts and Pay-with-Purchase (PWP) offers are available, allowing shoppers to explore a wide range of products, from mattresses and pillows to baby items and home accessories.
Getha invites visitors from all walks of life to join the Getha Roadshow at 1 Utama Centre Court (New Wing) from 6 to 11 August 2024. Experience firsthand the luxury and innovation of its new products while enjoying a range of interactive activities and exclusive promotions.
For more information, please visit: Getha’s website, or follow Getha on social media: Instagram (@gethabedding), Facebook, and YouTube (@Getha).

M&M’S® Brings A World Of Fun and Belonging To All Malaysians

M&M’S® raises the bar of its year-long "Fun for All" campaign, reinforcing the brand’s commitment to making everyone feel like they belong. Building on its 80-year legacy of creating moments of connection through the power of fun, M&M’S® remains dedicated to bringing people together.

The M&M’S® “Fun for All” campaign which launched in January this year, has been actively engaging consumers across seven markets in Asia through a series of activities across its online and offline channels, ensuring that everyone can partake in the fun it brings, keeping it inclusive for all.

In Malaysia, fans of M&M’S® will now get to enjoy an on-ground activation that will be taking place from August 8th to 11th at One Utama, Ground Floor Centre Court, Main Concourse (near Cotton On), where the brand promises an immersive experience that resonates with the brand's purpose of championing a world of fun.

Designed to engage Malaysians in an interactive environment, the brand is set to inspire fun with a series of activities that can challenge their strength, outwit their opponents, and create lasting memories together with friends or families! Some exciting games in store are “Candy Flip”, designed for thrill seekers who wish to engage in a ‘friendly duo’ with their friends or families in a one-on-one or two-by-two player configuration. Winners stand to redeem prize vouchers worth up to RM8,000 from brands such as JD Sports, Uniqlo, Watsons, Grab, Aeon, and more. 

And that's not all – those who complete all three mini-games in the free-to-play zone by M&M’S® will get to enjoy a delicious treat of ice cream or chocolate from M&M’S® while stocks last!

Visit M&M’S® on Facebook for the latest updates on the exclusive on-ground experience. Fans can also shop on Mars Wrigley Malaysia’s official Lazada or Shopee store to discover and share their moments of everyday happiness!