Tuesday, February 6, 2024

Elevate Oral Health in the Year of Dragon and Complete the Clean with LISTERINE® Total Care for 5x more Plaque Reduction



As the auspicious Year of the Dragon draws near, LISTERINE® is embracing the Lunar New Year with an extraordinary celebration. The brand unveils its exclusive Chinese New Year Commemorative Press Kit, featuring LISTERINE® red packets and a press box adorned with a vibrant dragon motif, complemented by the signature purple hue of LISTERINE® mouthwash.


A Prosperous Start to the New Year

Inside this kit, an array of festive items awaits, including an exquisitely crafted Chinese New Year pouch, 250ml bottles of LISTERINE® Total Care and Total Care Mild Taste (Zero Alcohol), as well as the innovative LISTERINE® Pocketmist so you can maintain fresh breath while home-visiting during the festivities. The kit also includes a 30 seconds hourglass and a swishing cup, symbolizing a refreshing start to the Lunar New Year by swishing with LISTERINE® to complete the clean. In line with being environmentally friendly, LISTERINE® has developed an e-pamphlet addressing oral health concerns which can be accessed here. 

 

5x More Plaque Reduction1 with LISTERINE® Total Care

A healthy body starts with a healthy mouth. While brushing and flossing are crucial for plaque removal, plaque buildup quickly recurs, leading to issues like cavities, gum problems, and bad breath if not addressed properly. Clinical studies affirm that swishing with LISTERINE® mouthwash twice daily for 30 seconds reduces plaque by five times compared to brushing and flossing alone1, underlining its pivotal role in completing an effective oral health regimen.



LISTERINE® Total Care is the most advanced and complete mouthwash in the LISTERINE® range. It is clinically proven to clean and protect with 10-in-1 benefits for total oral health. Experience a range of key benefits, including 99.9% germ-kill power2, up to 24-hour germ protection3, support for gum health, cavity prevention, and overall mouth cleanliness.


LISTERINE®’s Sustainability Efforts

Committed to a sustainable future, LISTERINE® introduces Total Care and Total Care Mild Taste (Zero Alcohol) bottles made with 30% recycled plastic4, designed for 100% recyclability5. These formulas6 prioritize gentle impact on waterways5 and boast a 98% biodegradability rate. 


LISTERINE® Total Care and Total Care Mild Taste (Zero Alcohol) are now available at all leading pharmacies and online retailers. For more information, please visit https://www.listerine.com.my/ 


Tuesday, January 30, 2024

Grand Opening Ceremony of Health & Wellness Chamber of Commerce Malaysia (HWCCM): Pioneering Unity and Growth in the Industry

The Health & Wellness Chamber of Commerce Malaysia (HWCCM) proudly announces its grand opening ceremony, marking a significant milestone in the Malaysian health and wellness industry. The ceremony, held at Komune Living & Wellness Cheras, signifies the beginning of an era dedicated to unifying the sector and elevating industry standards. 

Established in 2022, HWCCM is not just an organization; it's a dynamic and forward-thinking force committed to fortifying the foundations of the Health and Wellness sector. The grand opening ceremony witnesses the realization of a vision rooted in sustainability and growth, setting the stage for a new era in industry collaboration. 

The opening ceremony of the Health & Wellness Chamber of Commerce Malaysia (HWCCM) witnessed the presence of distinguished guests, including Datuk Sri Dr. Khani Daud, Vice President, and Max Phoo, Deputy Secretary General, both from HWCCM. 

Datuk Sri Dr. Khani Daud introduced HWCCM as a dynamic force fortifying the Health and Wellness sector, established in 2022. The Chamber's mission is to shape the future, fostering unity, innovation, and holistic development. Core values include "UNITY," and the vision centers on sustainable growth where health takes center stage alongside business development. 

Max Phoo, representing HWCCM, introduced HWCCM's membership opening in January 2024, offering tailored benefits to BRAND and PERSONAL members. The emphasis was on unlocking exclusive benefits for members, including premium resource access, networking opportunities, and tailored wellness initiatives. Additionally, he highlighted the Health & Wellness Golf Tournament Malaysia in 2024, comprising three events promoting well-being beyond traditional golf tournaments. The tagline "Healthier businesses, happier lives" underscored the commitment to holistic growth in the health and wellness sector. 

The introduction of HWCCM's membership program and the announcement of the Health & Wellness Golf Tournament Malaysia showcased the Chamber's dedication to providing exclusive benefits, networking opportunities, and innovative events for its members. With a mission centered on "Healthier businesses, happier lives," HWCCM is poised to lead the industry into a future where commerce and health thrive together. 

The opening ceremony served as a testament to unity, innovation, and the collective journey of growth and elevation in the health and wellness sector. The opening ceremony of the Health & Wellness Chamber of Commerce Malaysia (HWCCM) garnered esteemed attention from influential figures across various sectors. Notable attendees included Datuk Sri Dr. Khani Daud (Vice President), Dato Ng Chen Yee (Secretary General), Max Phoo (Deputy Secretary General), Teh Han Xian (HealthLand), Alexa (Razer), Dato Louis Chong (Medisana Malaysia), Alex Chau (Amkang Waterlab), En. Shah (Tini's Spa), En. Quadri (The Ruumah Spa), Daphne ( SYCARDA), Candice(Beaumedics), Jason Woo, Josephine Chan & Jason Wong (Clara International) and Janet Wang (Skin Renew). 

Their presence underscored the significance of HWCCM in fostering collaboration across diverse industries and affirmed the chamber's pivotal role in shaping the future of health and wellness in Malaysia. The ceremony was a convergence of influential minds, setting the tone for a collaborative and transformative journey ahead.  The event symbolizes a collective commitment to shaping the future of the Health and Wellness industry in Malaysia. 



 

Wednesday, January 24, 2024

Embrace Your Festive Glow and Shine Like a Dragon with Cetaphil This Chinese New Year

As the auspicious Chinese New Year draws near, Cetaphil®, the No.1 dermatological skincare brand in Malaysia, proudly launches its vibrant festive campaign “Shine Like a Dragon”. 

This campaign embodies the spirit of prosperity and joy, inviting Malaysians to achieve healthy and radiant skin with a “Skin-plicity” routine – a skincare regime so effortlessly simple that everyone can embrace the exuberant festivities of the upcoming Dragon Year.  

This routine, dubbed as the 3-Step CMP routine – Cleanse, Moisturise, and Protect, features three different product ranges including Cetaphil® Core, Cetaphil® Bright Healthy Radiance and Cetaphil® Optimal Hydration. By incorporating the 3-step CMP routine, each range effectively targets different skin types and skin concerns, promising a luminous and glowing complexion for all skin types, including those with signs of skin sensitivity. 

Ms Cindy Tiu, Country Manager of Galderma Malaysia, recognises the contemporary challenges individuals may face amidst the festivities. “In the midst of joyous reunions, many are grappling with the complexities of maintaining skin health, especially those showing signs of skin sensitivity. External stressors such as weather conditions, pollution and the sun may also contribute to common issues like dryness, tightness and dullness.” 

“As the leading sensitive skin specialist with a 75-year heritage backed by dermatologists, we present a simple and effective 3-step routine tailored to address our consumers’ concerns, allowing individuals to enhance their festive moments while effortlessly nurturing their skin. Now, everyone can usher in the Chinese New Year with radiant and luminous skin, just like a dragon,” she added.

Adding fervor to the campaign, Cetaphil® collaborates with renowned MY radio announcers–Jack Lim, Mei Yan and Emely Poon–to animate the spirit of “Shine Like a Dragon”. This dynamic trio was featured in Cetaphil’s first-ever exclusive Chinese New Year music video, capturing the essence of the 3-step CMP routine. Accompanied by a catchy jingle, the music video not only captures the festive atmosphere but also imparts skin health knowledge to consumers in an entertaining manner. 

In addition to their musical contributions, this trio will be making special appearances as Cetaphil® spokespersons at partnering pharmacies on the following dates and locations: 
22 Jan 2024 – Watsons, Sunway Pyramid; BIG, Taipan
23 Jan 2024 – Guardian, Mid Valley Megamall; Caring, The Exchange TRX
26 Jan 2024 – Watsons, Pavilion Bukit Jalil 
2 Feb 2024 – Guardian, Sunway Pyramid 

Fans will have the unique opportunity to meet and interact with the radio announcers and gain firsthand knowledge about Cetaphil’s products and offerings. 

To add to the excitement of the festivities, Cetaphil® introduces the Buy & Win Contest, offering shoppers an incredible chance to win an array of exciting prizes including a trip to Korea, a Gold Bar, Shopping Cash Vouchers and more. Running from today until 28 February 2024, shoppers who purchase a minimum of RM88 worth of Cetaphil products can participate by simply sharing their receipts to 010-793 1060 or a chance to win. 

For further details on the “Shine Like a Dragon” campaign and the Buy & Win Contest, please visit https://www.cetaphil.com.my/en/shine-like-a-dragon.html

Monday, January 15, 2024

Elegance meets Innovation: Empro redefines Beauty by unveiling Spacelift Face Booster



Empro, a beacon of innovation and elegance in the beauty sphere, proudly unveils a groundbreaking advancement in skincare with the official soft launch of the SpaceLift Face Booster. Nestled within the heart of Mid Valley Megamall's Centre Court, this momentous occasion marks a convergence of elegance, innovation, and a shared commitment to timeless beauty.

The SpaceLift Face Booster is the epitome of a lifting solution—a harmonious fusion of botanical artistry and scientific brilliance, intricately designed to turn back the hands of time. SpaceLift defies conventional math with a formula where 1 + 1 equals 5: 1-second Penetration, 1-minute Lifting, 5-minute lifted results. Its special pattern technology is curated to precisely deliver nutrients and revitalizers, extending cell life and orchestrating a reversal and restoration of your skin's aging and premature aging processes. This exquisite formula seamlessly marries science with the potent magic of 12 key botanical elements, concocted in Japan into one ultimate solution. Its meticulously-curated blend offers a symphony of benefits—Immediate Lifting, Firming, Quick Absorption, Anti-Aging prowess, Hydration, and Antioxidants—all working harmoniously to minimize wrinkles, hyperpigmentation, and inflammation, while providing protection against UV damage and puffiness.

Within the realm of the SpaceLift ritual resides simplicity. Without disrupting your daily routine, a spritz of SpaceLift after a thorough face cleanse unveils its patented technology, boasting extremely small water molecules based on hydrogen atoms. This design expertly delivers nutrients to the areas that need them most, providing exceptional permeability and antioxidant properties. The integration of SpaceLift into your existing skincare routine becomes a graceful journey toward rejuvenated skin. For optimal results, indulge in this labor of love twice daily, embracing the morning and evening prowess of the SpaceLift Face Booster.

The official soft launch of SpaceLift transcended a mere product introduction. It heralded a celebration of partnership and collaboration, witnessed by esteemed figures including the Deputy Director of Export Promotion & Market Access and Head of Sustainability from Malaysia External Trade Development Corporation (MATRADE), Edison Choong Wan Sern, along with representatives from Malaysian Investment Development Authority (MIDA), and other dignitaries. His esteemed presence as the leading officer in sustainability underscored the significance of this launch, affirming Empro's dedication to fostering global alliances in the pursuit of excellence as well as sustainable trade.

Choong remarked, “Empro's involvement in ESG practices goes beyond borders. The development of SpaceLift adheres to ethical sourcing of ingredients, supporting fair labor practices and environmentally conscious manufacturing processes. This commitment echoes Malaysia's dedication to responsible trade, aligning with global efforts towards a greener and more sustainable future.”
This prestigious event boasted not only the unveiling of a revolutionary skincare gem but also a delightful performance by award-winning songstress, Aina Abdul. Her captivating melodies harmonized effortlessly with the elegance and sophistication that define the SpaceLift Face Booster experience, transforming the soft launch into an immersive celebration of beauty and grace.
The signing ceremony with strategic partners that followed during the launch further solidifies Empro's commitment to expanding the reach of this transformative elixir. Basing its global distribution in Japan, coupled with strategic partnerships with Watsons Malaysia and Sasa Malaysia for enhanced domestic retail availability, Empro ensures that the SpaceLift Face Booster is accessible to a wider audience both here and abroad.
“We’ve teamed up with global partners and right now, SpaceLift is available in Singapore, Japan, Thailand, China, Hong Kong, India, Switzerland, Sweden, Norway, Denmark, Finland, Netherlands, and Belgium. We’re confident more countries will join soon,” Empro’s founder, Prof. Dr. Coco Alex Yeoh said in his speech.
Embrace this pivotal moment as Empro redefines the beauty landscape, inviting all to embark on a transformative journey towards timeless allure. Discover the radiance of SpaceLift—a symphony of elegance and innovation seamlessly woven into an exquisite skincare ritual.


Friday, January 12, 2024

Faber-Castell Unveils Musou Black


Faber-Castell Malaysia (Faber-Castell), the premier brand for writing, drawing and creative design, proudly introduces Musou Black – the world’s blackest paint, to ignite boundless creativity among creative artists of all sorts, both seasoned 
professionals and budding enthusiast alike.

Musou Black, the water-based acrylic paint possesses an astonishing capability to absorb a staggering amount of 99.4% visible-light, making it an unparalleled feature that transforms it into the ultimate darkest black hue. Additional features to enchant every artist would be Musou Black’s beautiful matte finish that adorns on any surface and projects depth onto any artwork.
The introduction of Musou Black by Faber-Castell is a testimony of the company’s commitment to fostering artistic excellence and empowering emerging talents through innovative tools, instruments and colours. This new launch also demonstrates Faber-Castell’s continuous strive in the creative art sphere that is also marked by several ongoing efforts and initiatives in supporting artists and fostering creativity.

Mr Andrew Woon, Managing Director of Faber-Castell Malaysia, emphasised the brand’s dedication to providing innovative art tools and colours beyond imagination to inspire and bring forth all practical needs of the artistic community.


“We are very excited to introduce world’s blackest black paint to Malaysia’s arts scene. Our goal is to inspire and empower every creator, artist, and photographer with a tool that redefines the meaning of depth and intensity. This paint is not just a colour, it is a new canvas that opens endless possibilities. It is our way of fuelling our artists imagination, to help them explore new horizons in their artistic journey. Together we will unveil the unseen, create the uncreated and dive into the richness of the blackest black!” he said.


Recognising the growing trend of artists working across multiple mediums, Faber-Castell has developed versatile tools suitable for mixed media applications, including watercolours, acrylics, poster colours and other mediums. These offerings empower artists to experiment and explore different techniques in their creative pursuits.


Musou Black is a valuable addition to Faber-Castell’s extensive range of acrylic and poster colour paints. It transcends traditional boundaries by offering unparalleled possibilities of mixed paint interactions by injecting depth and versatility into each creative pursuit. 


Furthermore, in the upcoming months, customers can anticipate some exciting activities to be hosted by Faber-Castell. These include a series of engaging workshops, exclusive artist showcases, and a collection of video tutorials designed to assist Musou Black users in unlocking their creativity.





Musou Black is available now at any major stationery stores and hypermarkets nationwide or you may shop them at Faber-Castell’s eShop at https://shop.faber-castell.com.my/.


Join the conversation, share your creative inspiration and be #musoublackinspired!


Wednesday, January 10, 2024

HUAWEI Launches Latest Productivity Power House and Audio Marvel

Get ready for a fusion of tech and style as Huawei launches the much-anticipated HUAWEI MatePad Pro 13.2”, and the powerhouse HUAWEI MateBook D 16, alongside HUAWEI FreeClip and HUAWEI WATCH GT 4 41mm Light Gold. Leading the way in this technological revolution is the featherlight and ultra-sleek HUAWEI MatePad Pro 13.2” that is as stylish as it is functional, making it an essential addition to the consumers’ lifestyle.

Get ready for a fusion of tech and style as Huawei launches the much-anticipated HUAWEI MatePad Pro 13.2”, and the powerhouse HUAWEI MateBook D 16, alongside HUAWEI FreeClip and HUAWEI WATCH GT 4 41mm Light Gold. Leading the way in this technological revolution is the featherlight and ultra-sleek HUAWEI MatePad Pro 13.2” that is as stylish as it is functional, making it an essential addition to the consumers’ lifestyle.

Kelsen Tan,
Senior Marketing Manager,
CBG APAC

Karwai Chan,
Artist..
Sharing her drawing experience,
With HUAWEI MatePad Pro 13.2”

Felicia Choong
Senior Marketing Manager
CBG Malaysia
Introducing HUAWEI FreeClip

Super cool HUAWEI WATCH GT 4 41mm Light Gold
Collaboration with TnG

Hands on drawing experience..

 
The creation of beauty..











HUAWEI Matepad Pro 13.2” Introduced As The Thinnest and Lightest Large Screen Tablet In the Industry 

The HUAWEI MatePad Pro 13.2" introduces a captivating design with two colour options – the Golden Black and Green. The tablet’s vast flexible OLED screen comes on a wafer-thin 5.5 mm thick and 580 g body, and is surrounded by 3.4 mm bezels to produce a staggering 94% screen-to-body ratio. It is the thinnest tablet that’s ever been made with the narrowest bezels and highest screen-to-body ratio. The tablet’s HUAWEI X-True™ Display and HUAWEI SOUND™ system interact with a wealth of enriching apps and technologies to bring wholly immersive audio-visual entertainment.

The tablet works seamlessly with world’s first consumer device powered by NearLink technology, HUAWEI M-Pencil (3rd generation) that will ensure a seamless and responsive writing experience, while promising low latency, precise lines and adaptive pressure. The tablet's expansive 13.2" screen is further optimised for multi-tasking with its multi-window capabilities, providing a dynamic and efficient user interface

Enhancing productivity, the tablet supports the PC-Level WPS Office, enabling users to efficiently edit documents and presentations. HUAWEI MatePad Pro 13.2” is equipped with 10100 mAh battery capacity, 88W wired HUAWEI SuperCharge technology ensuring swift charging by reaching 85% in just 40 minutes. 

The  HUAWEI MateBook D 16 incorporating powerful performance with large screen yet lightweight features

The HUAWEI MateBook D 16 stands as the ideal large-screen, lightweight and powerful laptop, a must-have for those seeking performance-driven yet portable computing. Boasting a spacious 16-inch display, the HUAWEI MateBook D 16 powerful performance shines through with its 13th Gen Intel® Core™ i9 H-series Processor, handles intensive multi-tasking with absolute ease, making it the ideal productivity device for the Smart Office era. 

The new MateBook D series, featuring large screen, lightweight portability, and powerful performance, is also available in the 12th or 13th Gen Intel® Core™ i5 H-series Processors. Furthermore, the Super Device connectivity eliminates the hassle of carrying extra wires, allowing users to connect and collaborate with other HUAWEI Super Devices and taking advantage of the H-series processing power for a more efficient multitasking productivity.

The 16-inch FullView display enhances content creation, providing an immersive platform for collaborative efforts. The laptop's compatibility with tablets allows users to capture inspiration on-the-go, while SuperHub enables quick and easy cross-device collaboration by compiling and temporarily storing files, text, images, and videos.

Designed for maximum comfort, the MateBook D 16 inherits the FullView Display design of the MateBook family, featuring ultra-narrow 4.6mm bezels on the left and right sides, achieving an impressive 90 percent screen-to-body ratio. The laptop also features an ultra-long distance (270 meters) HUAWEI Metaline Antenna ensuring fast and stable connectivity, and a robust 70Wh battery for all-day use. As a Super Device, it seamlessly facilitates cross-device collaboration, streamlining your workflow effortlessly.

The MateBook D 16 is a testament to Huawei's commitment to combining cutting-edge technology with user-centric design for a superior computing experience with long lasting battery.

HUAWEI FreeClip, the most stylish and comfortable Open-Ear Earbuds for all-day wear

Introducing the revolutionary HUAWEI FreeClip, Huawei redefines fashion and audio experience with cutting-edge open-ear listening technology, catering to diverse consumer preferences. The iconic earbuds and case debut in two stylish colour ways – Black and Purple, marking Huawei's first foray into the world of purple audio products and expanding design possibilities within the audio series.

 

Beyond a mere audio accessory, the HUAWEI FreeClip is a fashion-forward statement piece adaptable to various styles – be it corporate-chic, athleisure, or streetwear. Striking a balance between statement earrings and functional earphones, these earbuds effortlessly elevate your look, ensuring style accompanies you wherever life takes you.

 

The meticulously designed HUAWEI FreeClip comprises three key elements: the Comfort Bean, Acoustic Ball, and the C-bridge.

·         Drawing inspiration from baroque aesthetics, the Comfort Bean seamlessly fits into the irregular curvatures of the human ear, prioritising comfort based on ergonomic principles and extensive user data.

·         The Acoustic Ball ensures a secure yet comfortable fit, fastening the earbuds without causing strain on the skin and ear cartilage.

·         The C-bridge connector, with its optimised curvature and flexible yet durable design, adapts to different ear shapes in real time. Crafted through precision engineering techniques and based on the ear shapes of 10,000 users, it houses 9 core wires and memory wires for high-quality sound pickup and seamless gesture operations.Delivering a powerful audio experience, the HUAWEI FreeClip boasts an ultra-hearing Dual Driver with a high-sensitivity dual magnetic circuit moving coil unit. This design preserves sound clarity, capturing resonant bass and treble nuances for an immersive listening journey.

With an impressive battery life of up to 36 hours, each earbud offers 8 hours of music playback, 5 hours of talk time, and a quick charging feature. A mere 10-minute charge provides 3 hours of non-stop listening, while a 40-minute charge restores the earbuds to full capacity. The HUAWEI FreeClip seamlessly marries style, comfort, and cutting-edge audio technology, promising a transformative audio experience for users on the go.


The all-new upgraded smartwatch, HUAWEI WATCH GT 4 41mm Light Gold

Huawei has expanded the range of HUAWEI WATCH GT 4 41mm series with the new addition of HUAWEI WATCH GT 4 41mm Light Gold; further solidifying Huawei’s commitment towards fashion forward with innovative products. Priced at RM 1,299, the WATCH GT 4 will be available for pre-order starting today until 1 February 2024, where customers are entitled to complimentary gifts worth up to RM516, including HUAWEI FreeBuds SE, HUAWEI EasyFit Fluoroelastomer Strap and 1+1-year extended warranty. 

PRICE AND AVAILABILITY

HUAWEI MatePad Pro 13.2” – the thinnest and lightest tablet in town is available for pre-order from RM 4,599 across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, where customers will be entitled to complimentary gifts worth up to RM 3,145 upon pre-order requests made from 9 January 2024 until 25 January 2024.

HUAWEI MateBook D 16 is also available from RM 2,899 across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, where customers will be entitled to complimentary gifts worth up to RM 2,144 upon pre-order requests made on HUAWEI MateBook D 16 Intel® Core™ i5 Processor from today until 18 January 2024; and HUAWEI MateBook D 16 Intel® Core™ i9 Processor from today until 2 February 2024.

HUAWEI FreeClip is also available nationwide for RM 899 on the HUAWEI Official Website, HUAWEI Official Store on Shopee and HUAWEI Flagship Store on Lazada. Customers will be able to receive complimentary gifts worth up to RM 367 including the HUAWEI Band 8, Sunshine Outdoors Care Package and a 1 Year Loss Care Warranty.

For more information or the latest updates on these promotions, please visit the nearest Huawei Experience Store, HUAWEI Official Website, HUAWEI Official Facebook page, or Instagram.  













Friday, January 5, 2024

Sun & Sand Sports (SSS) Marks a Grand Debut in Malaysia with its Inaugural Launch Event

GMG, one of the Middle East's leading family-owned conglomerates that entered the Southeast Asia market at the end of 2020, is excited to announce the grand opening of Sun & Sand Sports (SSS) in Malaysia, solidifying its foothold in Southeast Asia. The highly anticipated grand launch, aptly themed ‘SSS Active Arcade’, took place at Centre Court, Mid Valley Megamall, and provided an extraordinary experience to fitness enthusiasts and lifestyle seekers alike.





With the opening of its stores in Mid Valley Megamall, Pavilion Bukit Jalil, and the soon-to-be-opened outlet at TRX, this strategic expansion marks a significant leap towards its vision of establishing 11 stores across Southeast Asia, including Malaysia, within the next 36 months.


SSS stores will introduce Malaysians to a world of fitness and lifestyle products, featuring over 21 global brands across various sports and intensity levels. This launch stands as a testament to SSS’s commitment to inspiring Malaysians to redefine their approach to performance and well-being while infusing an element of fun into the world of sports. The store is designed with experiential zones and educational spaces, creating an immersive retail experience for the local community.



At the grand launch, Jaclyn Tan Shu Ping, Vice President of Marketing & Brand for GMG Asia, expressed “We are thrilled to bring Sun & Sand Sports to Malaysia, enriching the nation’s sporting landscape. As SSS ventures into Malaysia, marking a significant milestone in its international expansion, the brand is set to redefine the sporting landscape in the region. Our entry into the Malaysian market is driven by a commitment to impart not just products but experiences that resonate with the ethos of a sporting community. At GMG, we believe in enhancing active lifestyles and are proud to share our unique concept that combines cutting-edge technology with exciting in-person touchpoints.”


Since its inception in 1979 in Dubai, UAE, SSS has been at the forefront of promoting an energetic and vibrant lifestyle, becoming synonymous with a commitment to sports excellence. With a robust portfolio encompassing the world's most renowned sports and lifestyle brands, SSS has evolved into a sporting haven, particularly for its dedicated Middle Eastern clientele.



SSS, with a vision firmly rooted in the profound connection between sports and joy, has become a beacon for enthusiasts seeking more than just sporting goods. Affirming that sports transcend mere activities, the brand goes beyond the conventional, inviting Malaysians to redefine their sport with joy, fun, and unique expression that sports bring to life. With its debut to Malaysian shores, the brand celebrates the spirit of sports, empowering individuals to reshape their athletic narrative uniquely - with a clear call to ‘redefine your sport with SSS’.


Everyone’s A Winner with SSS


SSS stormed Malaysian shores in style last November, offering consumers the chance to win up to RM50 in vouchers with Opening Weekend Specials for each store. Be sure to catch the brand’s next stop – the opening of SSS TRX, for your chance to snap up these vouchers!


The brand also unveiled “SSS Active Arcade” online, a vibrant microsite that introduced Sarah, Sam, and Siti – Characters that embody different aspects of the modern Malaysian fitness enthusiast. The site featured interactive minigames, an arcade style leaderboard and sure-win vouchers for everybody, as well as special prizes for the top three of each game.


SSS Grand Launch Brings Active Arcade to Life


In celebration of its Grand Launch, SSS brings Active Arcade to life, transforming Centre Court Mid Valley Megamall into a vibrant hub of gamified fitness activities offering a generous total prize pool of RM50,000, as well as exclusive merch, from 4th to 7th January 2024. The store also invites shoppers to immerse themselves in experiential zones, including custom-designed locker displays and a public Sports Poll.


The weeklong celebration of all things fitness welcomes Malaysians of all ages to elevate their sporting experience with a variety of exhilarating challenges, including those which mirror the minigames on the brand's microsite.


Simply collect an SSS Active Arcade Game Card and take your pick from challenges such as 'Find Your Balance,' 'Laundro Ball,' 'It's Leg Day,' 'Bike Rush,' and 'Hoops for Days'. Each completed challenge earns you one stamp. You need only collect 3 stamps to claim exciting rewards! 




A One-Stop Destination for Malaysia’s Growing Sporting Community


The SSS stores in Malaysia will provide access to quality sporting and lifestyle goods from renowned brands including Nike, Adidas, New Balance, Puma, ASICS, Under Armour and more. Beyond mere sportswear, visitors will discover a treasure trove of athletic equipment catering to the diverse needs of all Malaysians, from seasoned athletes to those just starting out on their fitness journey.


SSS Strikes a Harmonious Chord as the Official Sports Partner for The Music Run


In an exciting development, SSS proudly announces its role as the Official Sports Partner for the highly anticipated The Music Run. This strategic collaboration is aligned in a shared vision to inspire the younger generation to embrace an active and vibrant lifestyle. This partnership seamlessly blends the realms of sports and music, challenging conventional notions and opening new avenues for individuals to engage in physical activities. 


By integrating the rhythmic beats of music with the exhilaration of sports, SSS aims to redefine the boundaries of wellness, encouraging a dynamic and enjoyable approach to staying fit. The collaboration with The Music Run reflects SSS's commitment to innovative initiatives that transcend traditional norms, promoting a holistic perspective on health and well-being. Together, the brands are looking forward to fostering a community that embraces both the rhythm of music and the joy of sports, making fitness an accessible and enjoyable experience for all.


As the SSS brand continues to make waves in the Southeast Asian market, the recent store openings exemplify the brand's commitment to providing more than just a retail experience but a celebration of sports and active living.


List of Sun & Sand Sports (SSS) stores in Malaysia:

  • Mid Valley Megamall, Kuala Lumpur

  • Pavilion Bukit Jalil, Kuala Lumpur

  • The Exchange TRX, Kuala Lumpur (opening soon)

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