ReadyCare Signature Launches Plant-Based Baby Care Line

Malaysia's pioneering brand of bio-based cleaning products, is excited to introduce its new Baby Care line, offering parents a safe and eco-friendly way to care for their little ones. This new line features carefully formulated products such as Baby Bottle & Utensil Cleaner, Baby Laundry Detergent, and Baby Sanitizer Spray, all crafted with plant-based ingredients to replace harsh, fossil-based chemicals. These products are gentle enough for daily use and safe for items that come into close contact with babies and young children.

Studies show that infants and toddlers are particularly vulnerable to environmental toxins. A 2022
study by the World Health Organization (WHO) reported that children under five are exposed to
higher levels of pollutants, which can lead to developmental issues, respiratory problems, and
other health concerns. Moreover, the demand for non-toxic, baby-safe products has surged, with
the global baby care market expected to reach USD 206.68 billion by 2029, according to a 2023
report by Research and Markets.

ReadyCare Signature is the first Malaysian brand to earn USDA bio-based certification, and its
Baby Care products, like the rest of its range, and vegan-certified by the UK Vegan Society. This
launch addresses growing concerns among parents about chemical exposure, offering a safer
alternative that protects both their children and the environment.

Yeoh Eng Foo, Founder and Managing Director of ReadyCare said, “According to World Health
Organization guidelines, children are more vulnerable to chemical exposure because their organs
and immune systems are still developing. Our Baby Care line is designed with this in mind,
providing a healthier, gentler cleaning experience that parents can trust.”

In conjunction with this launch, ReadyCare Signature has also signed a Memorandum of
Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore.
This partnership is a strategic move to expand ReadyCare Signature’s reach and bring its eco-
friendly solutions to more families across the region.

“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business
segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare
Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions
to more families, reinforcing our role as a trusted Clean Living Companion,” Yeoh added.

ReadyCare Signature’s Baby Care products are now available at selected retail outlets and online
through rcsignature.com.my, where customers can also subscribe to receive their favourite
products regularly.

ReadyCare Signature Expands into Singapore through Strategic Partnership with Unifood

Malaysia's pioneering brand of bio-based cleaning products, has taken a significant step in its regional growth by partnering withUnifood International Pte Ltd (Unifood) to distribute its products in Singapore.

As the first brand in Malaysia to earn United States Department of Agriculture (USDA) biobased
certification, ReadyCare has set a high standard for eco-friendly products. What is more, all of its
offerings are Halal-certified as well as certified vegan-friendly by the UK Vegan Society,
underscoring the brand’s far-reaching commitment to sustainability and to safeguarding the
health and well-being of people and planet.

The Asia-Pacific natural household cleaners market witnessed significant growth in the past and
is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030), driven by
increasing consumer awareness of environmental issues and demand for sustainable products.
Singapore, in particular, has seen a surge in demand, with eco-conscious consumers seeking out
products that align with their values.

This collaboration with Unifood, a Singaporean fast-moving consumer good (FMCG) company
known for its successful brands such as Unisoy and LeSoy, marks a crucial milestone in ReadyCare
Signature’s regional expansion. Leveraging Unifood’s extensive distribution network and market
expertise, ReadyCare Signature will introduce its bio-based cleaning solutions to a wider audience
in Singapore.

“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions
business segment, aligns perfectly with our mission. Their expertise will help us bring ReadyCare
Signature’s eco-friendly solutions to more families in Singapore, supporting their journey towards
healthier and more sustainable living,” said Yeoh Eng Foo, Founder and Managing Director of
ReadyCare, at the MOU signing ceremony.

 Loh Jwee Poh, Managing Director of Unifood, added, “We are excited to bring ReadyCare
Signature’s innovative, bio-based cleaning solutions to the Singapore market, where demand for
safer, eco-friendly household products is growing rapidly.”

This expansion into Singapore follows ReadyCare Signature’s successful market entries in Japan,
the Philippines, and Thailand, reinforcing its mission to make safe, effective, and accessible
cleaning solutions available to households across the region.

To further enhance consumer convenience, ReadyCare Signature has launched a subscription
service in Malaysia, allowing customers to receive their preferred products regularly. This service
ensures that eco-friendly cleaning solutions are always within reach.

They can also be purchased online through ReadyCare's official website at rcsignature.com.my,
where the subscription model is also offered.

Shake Shack Malaysia Strikes Gold with the Shackmeister Launch

Savour the crispy fried shallots and juicy Angus beef in the limited-time ShackMeister Burger, available from 3 October to 31 December 2024 at The Exchange TRX.

It’s delighted taste buds around the world – and now the sizzling ShackMeister and Cookies & Cream Shake is shaking up Kuala Lumpur, at The Exchange TRX from 3 October until 31 December.

Award-Winning ShackMeister Burger

First launched at the 2014 Food Network South Beach Wine & Food Festival’s Burger Bash, the ShackMeister Burger earned the title of “Best Burger” and quickly became a guest favourite. Now, this iconic burger is making its way to Kuala Lumpur, bringing with it a flavour-packed experience.

The ShackMeister features a 100% all-natural beef cheeseburger, topped with crispy fried shallots, and sandwiched between lightly toasted potato buns, adding a garlicky flavour and extra crunch. The burger is a true indulgence that combines premium ingredients with a nostalgic touch.

In addition to the ShackMeister Burger, guests can enjoy the same crispy fried shallots and cheese sauce on the ShackMeister Sausage and ShackMeister Fries. As with all Shake Shack Malaysia menu items, these new offerings are pork-free and alcohol-free.

Cookies & Cream Shake

For dessert lovers, the Cookies & Cream Shake is the perfect treat. Made with Shake Shack’s signature vanilla custard, mixed with cookie crumbles and topped with whipped cream, this shake is richer and creamier than traditional ice cream, providing the ultimate sweet indulgence.

Treat yourself to the Cookies & Cream Shake, crafted with fresh vanilla custard, blended with crunchy cookie crumbles, and topped with whipped cream. Available for a limited time at Shake Shack The Exchange TRX.

To stay in the loop and catch all the latest Shake Shack happenings and updates, follow @shakeshackmy (on Facebook and Instagram). 

Rohto Eye Care's Annual CSR Campaign “Sending Love & Care: The Joy of Seeing"

Rohto Eye Care, a pioneer in innovative eye care solutions, is proud to announce the incredible success of its annual CSR campaign, “Sending Love & Care: Joy of Seeing.” This year, Rohto Eye Care reached out to 7,500 primary students across five schools, with more than 50% from underprivileged backgrounds, to educate and empower them with essential knowledge about eye health.

The beneficiary schools for this year’s campaign include SK Seksyen 20, SK Seri Setia, SK Taman Bunga Raya 2, SK Taming Jaya, and SK Taman Midah 2. By focusing on these communities, Rohto Eye Care has made a significant impact on students who might not have access to vital eye health education.

Rohto Eye Care, in collaboration with its esteemed partners Watsons, Focus Point Vision Care Group Sdn. Bhd., and PINTAR Foundation, is dedicated to fostering a brighter future for these students. The campaign included:

• Eye Health Educational Talks: Representatives from Rohto Eye Care conducted interactive and engaging sessions, teaching students about the importance of eye health, preventive measures, and healthy eye care practices.

• Eye Screening Sessions: Comprehensive eye screenings were conducted to identify and address any existing issues promptly.

• Sponsored Prescription Glasses: For students who require visual aids, Rohto Eye Care provided FREE prescription glasses, ensuring every child has the opportunity to see the world clearly.
To make learning about eye health enjoyable, the campaign also featured a variety of fun activities, including:

• Sight-Related Mini Games: Games like Pin the Tail while blindfolded, Card Matching Memory Game, and Find the Odd Color help reinforce eye health lessons in an engaging manner.

• Drawing and Colouring Contests: These contests encourage creativity while emphasising the importance of vision. Prizes have been awarded to winners in each school.

Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her enthusiasm for the initiative: “This marks the 3rd consecutive year of our ‘Sending Love & Care: Joy of Seeing’ campaign. Starting with two schools in 2022, expanding to three in 2023, and now reaching five in 2024, our journey is a testament to the power of community and collaboration. We are deeply grateful to our partners – Watsons, Focus Point, and PINTAR Foundation – for their unwavering support.”
Research shows that myopia has become more prevalent among young children due to the increased usage of digital devices. By providing eye health education and screening, Rohto Eye Care aims to prevent potential eye issues and improve the quality of life for these students, ensuring that they have the best start in life.

Funding for the “Sending Love & Care: Joy of Seeing” campaign was generated through a unique initiative: RM1 from the sale of each Rohto Eye Care product at Watsons in June 2024 was donated to the campaign. This community-driven effort highlights the collective power of small contributions to create significant positive change.

Rohto Eye Care is committed to enhancing the quality of life through innovative eye care solutions. By focusing on education and community support, Rohto Eye Care strives to make a lasting impact on the lives of underprivileged children, ensuring a healthier and brighter future for all.

Guinness Celebrates the New Premier League Season with the Spirit of Togetherness

Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.
As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

Caption: (Center) Representatives of Heineken Malaysia, Diageo and Guinness Malaysia team up with Guinness lovers and football fans to mark the global partnership of Guinness as the Official Beer of the Premier League and season-long nationwide campaign.

Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!

Caption: Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love. 

“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.

Caption: Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.

Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.

Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy . 

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

MR D.I.Y’s Merdeka Bazaar is all about pride, unity and fun

Malaysia’s largest retailer MR D.I.Y. Group [M] Berhad [MR D.I.Y.] is set to make Merdeka Day celebrations extra special with its Merdeka Bazaar, ‘Bersama Satu Suara’. 

The three-day Bazaar, the first-ever by the homegrown retailer, will run from Friday, 30 August 2024 to Sunday, 1 September 2024, at PIAZZA, Pavilion Bukit Jalil, from 10am to 10pm daily. 

The Bazaar features over 100 booths showcasing some of Malaysia’s most popular local food vendors as well as products from MR D.I.Y. Group’s own brands - MR D.I.Y., MR. TOY, EMTOP, and MR. DOLLAR. There are also handmade accessories, stationery, cosmetics, and crafts primarily by Malaysian entrepreneurs and vendors, as well as fun games, creative workshops and exciting performances.

A must-visit feature of the Bazaar is the Unity Gallery, an art exhibition showcasing the work of some of Malaysia’s most promising young artists. 

Even more exciting will be a special performance by celebrities Alif Satar & The Locos, Jaclyn Victor, and Priscilla Abby, who will perform live, for the first time ever, the MR D.I.Y-initiated patriotic anthem ‘Bersama Satu Suara’.  This will take place on 31 August 2024 at 8:30 pm.

Commenting on the Bazaar, MR D.I.Y. Group’s Head of Marketing Alex Goh said, “The ‘Bersama Satu Bazaar’ is all about celebrating our pride and unity as Malaysians in a fun and engaging event.  The lineup of activities promises something for everyone and will create lasting memories for every visitor - all of which make it a beautiful way to celebrate Malaysia and being Malaysian. 

Goh said that MR D.I.Y conceptualised the Bazaar as a way of providing local vendors, entrepreneurs, artists, and performers a platform to come together and showcase their talents and products, whilst providing an unforgettable shopping experience for Malaysians.

The live premiere of our specially-commissioned song ‘Bersama Satu Suara’ and the Unity Gallery art exhibition makes the whole event even more meaningful, as it celebrates the unity, diversity and creativity of all Malaysians. Our unique Malaysian DNA is something we treasure at MR D.I.Y, and this event is our way of sharing it with all Malaysians.  Spread the word and come with your families and friends; we look forward to celebrating Malaysia’s 67th birthday together,” he added. 

The first 1,000 visitors to visit the Bazaar and complete the Bazaar Passport challenge daily will receive a complimentary tote bag. They also stand a chance to win lucky draw prizes worth up to RM12,000.  

To find out more about MR D.I.Y’s ‘Besama Satu Bazaar, visit https://www.mrdiy.com/promotion/mrdiy-bersama-satu-bazaar-2024. 

To know more about MR D.I,Y, visit mrdiy.com, mrdiy.com.my and follow the brand on Facebook, Instagram, and TikTok. 

Heineken® Crowns Malaysia's First-Ever Player 0.0 Champion!

As part of its "When You Drive, Never Drink" (WYDND) platform, Heineken® emphasized that the best driver is the one who doesn’t drink - unless it is Heineken® 0.0. This crucial message was brought to life via a compelling campaign featuring Max Verstappen, the three-time Formula 1(F1™) World Champion and ambassador for the WYDND campaign and for the first-time ever in Malaysia, Player 0.0. 

Player 0.0 - Heineken®’s latest initiative - is a mobile and sim racing competition which combines the excitement of racing with the brand’s commitment to underscoring the important messaging of "The Best Driver is the one who is not drinking". Since June, over 1,500 participants tried their hand at the game, resulting in an impressive 50,000 game plays, and the search finally came to an end this month. After racing their way to the top, the top 20 racers from the leaderboard were invited to the Player 0.0 Malaysia Finals to showcase their talent, and the opportunity to represent Malaysia in the finals.

Last night, the racing spirit was at an all-time high at Piazza, Pavilion Bukit Jalil as the Player 0.0 Malaysia Finals were held in conjunction with a live viewing of the much-anticipated  Formula 1 Dutch Grand Prix™, the first race back after the season’s summer break. It was a vibrant atmosphere as enthusiasts gathered for an unforgettable experience; but the event was more than just a race. It was a celebration of the sport as fans enjoyed a live screening of the fan-favourite Dutch GP - Max Verstappen’s very own home race - and the home of Heineken®.  The venue was transformed into a Grand Prix paddock experience with F1™-themed engagements. 

As guests enjoyed Heineken® 0.0, they got to witness firsthand the impressive gameplay between the finalists who went wheel-to-wheel on the sim, as Chong Kai Chang emerged as Malaysia’s very own ‘Player 0.0’. Chong Kai Chang will be representing Malaysia at the global finals held in conjunction with Gamergy, an Esports and gaming festival in Madrid, Spain. The highlight of the global finals is the opportunity to meet three-time F1™ world champion, Max Verstappen.  Making it more than just the race, live music performances from favourite local DJs - Blink, Jovynn, Mister Rodrigo, Pitch Shift and Shwan Zod - featured F1™ themed sounds within their setlist that transformed the venue, giving fans a refreshing watch party experience.

“Heineken® has always been about bringing people together by providing refreshing experiences – and what better way to do that than with our Player 0.0 initiative? As a beer brand that promotes responsible consumption, we want to drive the WYDND messaging through unique and innovative ways with mobile and sim racing. Our goal is to inspire consumers to enjoy responsibly and emphasise that the best driver is the one who is not drinking unless it’s a Heineken®v 0.0’,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. 

Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at  https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).