Embark on the Journey of Family Togetherness with Sharp this Parents' Day

In the spirit of Mother’s and Father’s Day, Sharp Electronics (Malaysia) Sdn Bhd (SHARP), a pioneer in technological innovation and electronic solutions, is delighted to announce the launch of ‘SHARP Travel with Parents’ series in collaboration with Astro. This series is designed to cherish the precious interactions between parents and children through travelling, emphasising the importance of family warmth and intimate interactions, and crafting a series of priceless memories.

 

The first season launched in 2023, ‘SHARP Travel with Mommy’, was widely acclaimed with high viewership ratings, winning the ’Best Lifestyle Programme’ for Malaysia region at the Asian Academy Creatives Awards. The upcoming season, premiering on 12 May 2024, at 9:30 pm on Astro AEC, Astro GO, On Demand, and sooka, broadens its scope to include the entire family while creating beautiful memories together. The programme will introduce the audiences to both international destinations such as Australia, Macau, Taiwan, and local Malaysian spots such as Sitiawan and Pangkor Island, to find the perfect destination for family trips.

 

Gracing the event were local TV personality and SHARP’s Parents’ Day campaign ambassador, Jason Yeoh, alongside his mother, Madam Lim Poh Choo. They shared heartwarming stories of their travels facilitated by SHARP’s innovative products, highlighting the profound impact of these journeys on their family life.
 
Mr Ting Yang Chung, Managing Director of SHARP Malaysia expressed his enthusiasm about the collaboration: “The theme of travelling with parents has resonated strongly with our audience, and following the overwhelmingly positive feedback from our first season with Astro, we were eager to launch the second season. This new season honours all parents by expanding the program to include the entire family. Our aim for the ‘Travel with Parents’ series is to craft special moments that every family member can treasure.”
 
 
This year’s ‘SHARP Travels with Parents’ delves deeper into the essence of family travel, not only guiding viewers through scenic destinations that are suitable for elderly parents, but also encouraging audiences to fulfil their parents' dreams while they can.

 

In celebration of Parents' Day, SHARP conducted a street interview and gathered insights from 50 Malaysian participants. Many expressed a desire to travel with their parents but found planning the trip challenging due to a lack of information. Additionally, over 80% of respondents planned to buy home appliances as gifts during Parents' Day, with televisions and refrigerators being the popular choices.

 

To meet this demand, SHARP launched a special Parents’ Day promotion, helping Malaysian families upgrade their home appliances to show appreciation to their loved ones. The promotion offers discounts of up to 40% as well as gifts with purchase, covering more than 70 products such as televisions, washing machines, and air conditioners. Additionally, SHARP is set to launch a travel content series on Facebook and Xiao Hong Shu, providing valuable information and travel hacks for upcoming family trips.

 

“We are committed to enhancing the consumer experience here in Malaysia through our innovative products. This Parents’ Day, we also hope to encourage Malaysians to bring their families outdoors and experience the beauty of nature. Our enduring partnership with Astro and the invaluable support from Jason Yeoh and his mother help us bring these enriching narratives to our consumer consciousness. We are eager to continue this journey and celebrate more milestones in future collaborations,” Mr Ting concluded.

 

For more information about SHARP’s Parents’ Day Campaign and the 'Travel with Parents' series, please visit its official website at (https://my.sharp/), and follow its social media:
 
•             Facebook (@SharpMsia)
•             Instagram (@sharp.malaysia)
•             Xiao Hong Shu (Sharp Malaysia)
•             TikTok (@sharpmalaysia)

“BOTANIKA RAYA” A Tropical Forest Flower Village Raya at Sungei Wang Plaza

Sungei Wang Plaza transports you to a tropical forest flower village this Ramadan. From now until 17 April 2024, be mesmerized by the unique floral theme, “Botanika Raya” which combines both traditional and modern Raya elements around trendy fashion, traditional music and arts. 

A life-sized bull-cart at the Main Entrance will transport you back to the olden days. Marching into the Centre Court is a traditional village setting where a sturdy ‘kampong’ house is surrounded by vibrant flowers including the national flower, the Hibiscus blooming proudly among the bushes. It’s a lively moment at the Centre Court where Raya preparations are ongoing with Bamboo filled rice (Lemangs) lining in a row, a decorated pondok ready to host the guest and a comfortable child-friendly round shaped swing ready to row. A decorated giant crescent moon structure is one of the centerpieces of this setup which is synonym with Ramadan and the beginning of Raya celebrations. Throughout the mall, the atmosphere is illuminated by shimmering lights fashioned in the shape of moons and stars, complemented by an array of tropical flowers and decorations, lending a touch of enchantment to every corner. 

The General Manager of Sungei Wang Plaza, Mr. Joseph Teo said, “The Botanika Raya" campaign at Sungei Wang Plaza rekindles the nostalgic olden days where it is important to embrace modernization while preserving traditions, culture and nature. In this Holy month, we have curated a unique festive ambience, complete with a bustling Blooming Raya Market, artistic redemptions, and engaging performances that embody the spirit of this Ramadan.” 

GRAND LAUNCH OF “BOTANIKA RAYA” The Grand Launch of “Botanika Raya” was officiated by Ms. Eliza Kow, the Secretary of Sungei Wang Plaza Management Corporation and Mr. Andy Cheng, the Treasurer of Sungei Wang Plaza Management Corporation along with distinguished guests from Giant Malaysia, Stoned & Co., and Eurekartstudio on 20 March 2024 at 5pm. Media friends and invited guests were treated to a combination of fashion, music and the art of cooking during the launch. Traditional singing and dance performances took place on stage before the stage was transformed into a runway fashion show for Stoned & Co., an independent local streetwear clothing brand showcasing their latest Raya collection - The Stoned Blessed Collection. 

Working together with Elecoldxhot (ECX), Stoned & Co. presented a special dance showcase exclusively for the guests of this special Grand Launch. Elecoldxhot consists of a professional team of hip-hop dancers, including local celebrity influencer Dennis Yin. At the end of the launch, a delicious Iftar feast awaited our media friends and guests at Taste of Asia. Lastly, during the Iftar session, a live cooking demonstration by Giant Malaysia and Saji was hosted by a celebrity chef known as Chef Norzailina Nordin, who demonstrated how to make delicious local cuisine. Chef Lin is an experienced chef with over 28 years of culinary and writing experience, and is also the author of 40 novels and 88 cookbooks. 

FUN DAY OUT WITH CHILDREN FROM RUMAH BAKTI NUR SYAHEERAH 

As part of ongoing Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) initiatives, Sungei Wang Plaza brought joy to 30 underprivileged children from Rumah Bakti Nur Syaheerah for a fun day out at the mall on 20 March 2024. Accompanied by their caretakers, the children were inspired by the beauty of art at MinNature, one of the must-visit tourist attractions that specialize in creating and crafting miniature models that showcase the beauty of Malaysian architecture and culture. 

The fun continued with a hands-on DIY Raya Shoes Workshop with JUMPA, where children unleashed their creativity by adding colours to their new pair of sneakers. Before ending their day at the mall, the children were treated to a scrumptious Iftar feast at Taste of Asia. Additionally, every child received a delightful festive bag, generously sponsored by Giant Malaysia and Sungei Wang Plaza Management Corporation, ensuring that the spirit of Hari Raya is shared by all. 

BLOOMING RAYA MARKET 

Get Raya-ready with Sungei Wang Plaza, the one-stop centre for affordable yet trendy Raya celebration needs. In addition to the thousands of options available in the mall, you can find decorated booths offering special festive products at our Blooming Raya Market, located at the Centre Court, Sungei Wang Plaza. Bring your family along to pick fashionable Raya attire with matching accessories for the perfect family #OOTD, traditional festive treats and home decor to impress your extended family when they visit. Enjoy a wallet-friendly shopping experience for the whole family to enjoy this Ramadan month. 

RAMADAN MONTH HAPPENINGS 

This Ramadan, you will be treated to a month-long celebration of creative and artistic music, fashion, art and food. Our Centre Court will transform into a fashion runway this Ramadan with a Unique Image Fashion Competition, Raya Kids Performance & Fashion Show and ALIST Raya Junior Fashion Show. Gain inspiration for your upcoming Raya outfit from these fashion enthusiasts. Also, enjoy the renditions of traditional local hits from our busker friends at the Main Entrance every Friday evening, dance performances and the traditional Kompang & Silat showcase at the Centre Court every weekend. 

Ukulele and orchestra fans must not missed the Raya Rhythm with Ukulele by PPMUM and stay tuned for Raya Harmony: A Festive Symphony by Clap and Tap String Orchestra. In addition, you can also unleash your creativity at the DIY Your Raya Shoes Workshop by JUMPA. Paint your masterpiece and bring it home with you. Lastly, shoppers can learn from Pau Pak Ngah on how ‘pao’ is made from scratch by using fermented dough shaped into round sizes and filled with a variety of fillings. Shoppers can also catch another demonstration on how to make Smoothies by Lolly Bowly.

 “BOTANIKA RAYA” PHOTOGRAPHY CONTEST WITH STREETMEETMY 

In collaboration with StreetmeetMY at Sungei Wang Plaza, shoppers and visitors are welcome to join the “Botanika Raya” Photography Contest! Photography enthusiasts are invited to showcase their talent by capturing the artistic "Botanika Raya" decorations at the Main Entrance and Centre Court until 31 March 2024. Participants stand a chance to win exclusive prizes sponsored by Sungei Wang Plaza, with the winning masterpiece potentially being featured in the mall. 

Steps to join: 

1. Capture creative photographs of the “Botanika Raya’” decoration at the Main Entrance and Centre Court of Sungei Wang Plaza. 

2. Submit your photograph via a QR code provided. 

3. Share your photograph on your social media platform (Facebook or Instagram post) with the following hashtags: #BotanikaRayaAtSungeiWangPlaza #RayaWithStreetmeetMY #SungeiWangPlazaPhotographyContest 

EXCLUSIVE RAYA REDEMPTIONS  

With a minimum spend of RM150, shoppers can redeem a set of Botanika Raya Packets with a maximum of TWO (2) accumulated receipts. For those who spend a minimum of RM350, can redeem an exclusive Blossom Tote Bag with a maximum of TWO (2) accumulated receipts. Both premium gifts are designed by renowned local illustrator Ashikin Hussin, also known as Eurekartstudio. The redemptions can be redeemed at the Customer Service Counter on the Ground Floor and are subject to terms and conditions. 

“Togetherness is the key to our continuous success and innovation in every campaign. We would like to express our gratitude to all our event partners namely Giant Malaysia, Stoned &Co., Eurekartstudio, Rumah Bakti Nur Syaheerah, ALIST Academy Malaysia (kids & teens model academy), Persatuan Pencinta Musik Ukulele Malaysia (PPMUM), Clap & Tap String Orchestra and StreetmeetMY for their valuable support in making this Botanika Raya campaign a successful one” said Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management Corporation. 

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.