Guinness Celebrates the New Premier League Season with the Spirit of Togetherness

Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.
As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

Caption: (Center) Representatives of Heineken Malaysia, Diageo and Guinness Malaysia team up with Guinness lovers and football fans to mark the global partnership of Guinness as the Official Beer of the Premier League and season-long nationwide campaign.

Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!

Caption: Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love. 

“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.

Caption: Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.

Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.

Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy . 

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

MR D.I.Y’s Merdeka Bazaar is all about pride, unity and fun

Malaysia’s largest retailer MR D.I.Y. Group [M] Berhad [MR D.I.Y.] is set to make Merdeka Day celebrations extra special with its Merdeka Bazaar, ‘Bersama Satu Suara’. 

The three-day Bazaar, the first-ever by the homegrown retailer, will run from Friday, 30 August 2024 to Sunday, 1 September 2024, at PIAZZA, Pavilion Bukit Jalil, from 10am to 10pm daily. 

The Bazaar features over 100 booths showcasing some of Malaysia’s most popular local food vendors as well as products from MR D.I.Y. Group’s own brands - MR D.I.Y., MR. TOY, EMTOP, and MR. DOLLAR. There are also handmade accessories, stationery, cosmetics, and crafts primarily by Malaysian entrepreneurs and vendors, as well as fun games, creative workshops and exciting performances.

A must-visit feature of the Bazaar is the Unity Gallery, an art exhibition showcasing the work of some of Malaysia’s most promising young artists. 

Even more exciting will be a special performance by celebrities Alif Satar & The Locos, Jaclyn Victor, and Priscilla Abby, who will perform live, for the first time ever, the MR D.I.Y-initiated patriotic anthem ‘Bersama Satu Suara’.  This will take place on 31 August 2024 at 8:30 pm.

Commenting on the Bazaar, MR D.I.Y. Group’s Head of Marketing Alex Goh said, “The ‘Bersama Satu Bazaar’ is all about celebrating our pride and unity as Malaysians in a fun and engaging event.  The lineup of activities promises something for everyone and will create lasting memories for every visitor - all of which make it a beautiful way to celebrate Malaysia and being Malaysian. 

Goh said that MR D.I.Y conceptualised the Bazaar as a way of providing local vendors, entrepreneurs, artists, and performers a platform to come together and showcase their talents and products, whilst providing an unforgettable shopping experience for Malaysians.

The live premiere of our specially-commissioned song ‘Bersama Satu Suara’ and the Unity Gallery art exhibition makes the whole event even more meaningful, as it celebrates the unity, diversity and creativity of all Malaysians. Our unique Malaysian DNA is something we treasure at MR D.I.Y, and this event is our way of sharing it with all Malaysians.  Spread the word and come with your families and friends; we look forward to celebrating Malaysia’s 67th birthday together,” he added. 

The first 1,000 visitors to visit the Bazaar and complete the Bazaar Passport challenge daily will receive a complimentary tote bag. They also stand a chance to win lucky draw prizes worth up to RM12,000.  

To find out more about MR D.I.Y’s ‘Besama Satu Bazaar, visit https://www.mrdiy.com/promotion/mrdiy-bersama-satu-bazaar-2024. 

To know more about MR D.I,Y, visit mrdiy.com, mrdiy.com.my and follow the brand on Facebook, Instagram, and TikTok. 

Heineken® Crowns Malaysia's First-Ever Player 0.0 Champion!

As part of its "When You Drive, Never Drink" (WYDND) platform, Heineken® emphasized that the best driver is the one who doesn’t drink - unless it is Heineken® 0.0. This crucial message was brought to life via a compelling campaign featuring Max Verstappen, the three-time Formula 1(F1™) World Champion and ambassador for the WYDND campaign and for the first-time ever in Malaysia, Player 0.0. 

Player 0.0 - Heineken®’s latest initiative - is a mobile and sim racing competition which combines the excitement of racing with the brand’s commitment to underscoring the important messaging of "The Best Driver is the one who is not drinking". Since June, over 1,500 participants tried their hand at the game, resulting in an impressive 50,000 game plays, and the search finally came to an end this month. After racing their way to the top, the top 20 racers from the leaderboard were invited to the Player 0.0 Malaysia Finals to showcase their talent, and the opportunity to represent Malaysia in the finals.

Last night, the racing spirit was at an all-time high at Piazza, Pavilion Bukit Jalil as the Player 0.0 Malaysia Finals were held in conjunction with a live viewing of the much-anticipated  Formula 1 Dutch Grand Prix™, the first race back after the season’s summer break. It was a vibrant atmosphere as enthusiasts gathered for an unforgettable experience; but the event was more than just a race. It was a celebration of the sport as fans enjoyed a live screening of the fan-favourite Dutch GP - Max Verstappen’s very own home race - and the home of Heineken®.  The venue was transformed into a Grand Prix paddock experience with F1™-themed engagements. 

As guests enjoyed Heineken® 0.0, they got to witness firsthand the impressive gameplay between the finalists who went wheel-to-wheel on the sim, as Chong Kai Chang emerged as Malaysia’s very own ‘Player 0.0’. Chong Kai Chang will be representing Malaysia at the global finals held in conjunction with Gamergy, an Esports and gaming festival in Madrid, Spain. The highlight of the global finals is the opportunity to meet three-time F1™ world champion, Max Verstappen.  Making it more than just the race, live music performances from favourite local DJs - Blink, Jovynn, Mister Rodrigo, Pitch Shift and Shwan Zod - featured F1™ themed sounds within their setlist that transformed the venue, giving fans a refreshing watch party experience.

“Heineken® has always been about bringing people together by providing refreshing experiences – and what better way to do that than with our Player 0.0 initiative? As a beer brand that promotes responsible consumption, we want to drive the WYDND messaging through unique and innovative ways with mobile and sim racing. Our goal is to inspire consumers to enjoy responsibly and emphasise that the best driver is the one who is not drinking unless it’s a Heineken®v 0.0’,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. 

Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at  https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).

Golden Screen Cinemas celebrates Malaysian heritage with #MalaysiaKuBangga campaign

 As a homegrown brand, leading cinema exhibitor, Golden Screen Cinemas (‘GSC’) celebrates Malaysian heritage through a 360 #MalaysiaKuBangga campaign in conjunction with Merdeka and Malaysia Day. As the nation celebrates its 67th year of independence, GSC’s #MalaysiaKuBangga campaign features a series of vibrant locally inspired on-ground activations, cinema takeovers, movie titles, F&B delights, limited time concession promotions, collaborations with local brands such as Ouch! – a homegrown Takaful startup dedicated to protecting our community, merchandise and more. 

Telling GSC’s #LokalStory through an exclusive #MalaysiaKuBangga exhibition
Aimed at fostering Malaysian pride as a homegrown brand, a curated #MalaysiaKuBangga exhibit encompassing an illustrative showcase of GSC’s journey from past to present will be showcased at Aurum Theatre, The Exchange from 30 August – 16 September. 

GSC has evolved from screening just movies to providing total entertainment experiences under one roof. This transformation is captured in our latest showcase, a collaboration with local illustrator Yellobanana, that celebrates GSC’s 37-year journey as a homegrown brand. Through these vibrant illustrations, the showcase highlights GSC’s key milestones—from pioneering innovations like the shift from film reels to digital projection and introducing Malaysia's first IMAX with Laser, to navigating pandemic-era challenges that have reshaped cinematic experiences. 

In the spirit of Merdeka, GSC is rewarding its customers with limited time only giveaways! Get your hands on an exclusive #GSCLokalStory postcard by visiting the #MalaysiaKuBangga exhibition at Aurum Theatre, The Exchange TRX! (*limited to a first come first serve basis) and snap your best shot at the #GSCLokalStory milestone masterpiece and share it on your Instagram to receive 1,000 GSCoins.

“As a homegrown brand, GSC’s #MalaysiaKuBangga campaign unites Malaysians through the entertainment experiences they love—food, movies, and unique events. This Merdeka month, we’re thrilled to release the locally-produced action film Takluk: Lahad Datu, inspired by true events. Above all, this campaign is a tribute to our customers, whose unwavering support has fueled our growth and continue to motivate us to provide the best in entertainment.,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas. 

Elevating growth of #LokalFilms on the big screens 

Taking on respective roles as movie exhibitor and distributor, GSC and GSC Movies have continuously championed the growth of #LokalFilms in support of elevating the local movie landscape. Local films have made waves in the entertainment industry, with chart-topping local titles including Mat Kilau (2022) which earned a box office total of RM90 million, topping with Hollywood blockbusters. GSC Movies has played a pivotal role in the co-production and investment in local titles including PASKAL (2018), Air Force: The Movie (2022) and MALBATT: Misi Bakara (2023), all of which earned over RM30 million in box office. MALBATT: Misi Bakara also marked the first Malaysian movie to be showcased in IMAX format. 

Fostering a sense of patriotism through film, GSC Movies has an exciting line-up of local movies which brings a thrilling, action-packed title, Takluk: Lahad Datu to the big screens. This title also stands as the second Malaysian film to be showcased in IMAX and will also be available in Dolby Atmos format. Inspired by the true events of the 2013 Lahad Datu standoff (‘Operation Daulat’), this movie’s core represents the bravery of our heroes that fought to defend the country. 

Representing an ode to the melting pot of Malaysian cultures through film, a rerun of the 2005 classic romantic drama directed by the late Yasmin Ahmad. Sepet will be making a reprise on the big screens at selected GSC locations from 29 August to 19 September*.

  

Sepet will be showcased at selected GSC locations including GSC Mid Valley, GSC 1 Utama, GSC Paradigm JB and GSC CityOne Kuching, priced at RM15 per ticket. 

As part of GSC’s efforts in providing opportunities and nurturing future local talent GSC has embarked on a series of collaborative efforts through educational talks on the local entertainment landscape with local universities including Taylor’s University and Universiti Teknologi Mara (UiTM). In 2023, GSC International Screens, championed its own Malaysia Animation Film Festival (‘MAFF’), a platform for local animators to bring their creativity to life on the big screens, and is set to reprise its second edition in October 2024. The effort is a starting point to showcase their craft to Malaysians and eventually the world.

Igniting tastebuds with #LokalDelights

A typical Malaysian’s pastime almost always includes food. This Merdeka month, GSC is serving up its own twist on a local favourite - Nasi Lemak Popcorn, with a burst of distinct flavours from sambal and anchovies, available at all GSC locations and all Aurum Theatre locations*. (*Whilst stocks last) 

From 20 August, F&B establishments including JIN Gastrobar, The Gardens Mall and Midvalley Southkey JB and Velvet Restaurant and Bar, 163 Retail Park is offering delectable Merdeka-themed delights. For a sweet treat, Kissa Cafe and Diner, The Exchange TRX will be offering exclusive Malaysian-inspired desserts including Onde Onde Cake and Pulut Hitam Cheesecake.

Immerse in live music performances with #LokalEntertainers

In line with supporting local talents together with PPB Group and in the spirit of Merdeka month, there will be an exciting line-up of live music performances by local artists at Aurum Theatre, The Exchange TRX, Velvet Restaurant and Bar, 163 Retail Park and JIN Gastrobar, The Gardens Mall. 

Celebrate Malaysia Day with InDrive and Kedai Kopi Malaya

In celebration of Malaysia Day, inDrive, the global ride-hailing platform, and Kedai Kopi Malaya, the beloved local food brand, are teaming up to offer Malaysians a special treat! This exciting collaboration highlights the perfect blend of convenience and culinary delight, bringing together two essential elements of Malaysian culture—getting around and enjoying great food.

Sharing the same commitment to enriching Malaysians’ daily lives through unique experiences, inDrive and Kedai Kopi Malaya are ready to elevate the celebration with irresistible rewards. From 1 September to 30 September 2024, users who download and use the inDrive app can enjoy a 10 percent discount on their total bill and a complimentary Cendol at any eight Kedai Kopi Malaya outlets across the Klang Valley. Eligible inDrive users are able to redeem these rewards by presenting their ride history at participating outlets.

Govin Kumaar, Business Development Lead, inDrive Malaysia, expressed excitement for the campaign, stating, “Ride-hailing and local cuisine are central to Malaysians’ lives, making this collaboration perfect for Malaysia Day. By partnering with Kedai Kopi Malaya, we hope to bring Malaysians together, whether it is travelling to their favourite eatery or sharing a meal with loved ones. We are also proud to support local brands like Kedai Kopi Malaya, which play a vital role in preserving our culinary heritage.”

Shankar Muniandy, Senior Operation Manager, Kedai Kopi Malaya added, “Partnering with inDrive for this Malaysia Day campaign is a celebration of our shared values and traditions. At Kedai Kopi Malaya, we bring together the nostalgic charm of our 1948 roots with the vibrancy of modern Malaysia. This collaboration allows us to connect with Malaysians in a meaningful way, blending the convenience of today with the warmth of heritage, offering an experience that’s both comforting and contemporary.”

During this season of unity, relax and savour your favourite local delights with inDrive and Kedai Kopi Malaya. For more information, please visit inDrive’s Facebook Page and Kedai Kopi Malaya’s Facebook Page.

OXY Reinforces its Commitment to Education with “Sending Love & Care to Children" Campaign

 

Recognising the transformative power of education in shaping futures, OXY, Malaysia’s leading anti-acne skincare brand for teenagers, is reinforcing its commitment to support underprivileged students for the third consecutive year. Through its ‘Sending Love & Care to Children’ educational campaign, OXY has partnered with MyKasih Foundation and Watsons Malaysia to provide educational support to more than 600 students from four Orang Asli schools in Selangor.

This initiative to support the Orang Asli students continues into its second year at Sekolah Kebangsaan Sungai Judah (A), Pulau Carey, who was also the campaign’s beneficiaries last year. The school saw an improvement in students’ attendance, rising from 69% to 80%, exceeding its KPI of 72% - thanks to OXY’s contribution in audio visual equipment and teaching aids.

The three other school beneficiaries for this year’s campaign include Sekolah Kebangsaan Bukit Kemandol (A) in Bandar Saujana Putra, Sekolah Kebangsaan Bukit Tampoi (A) in Dengkil, and Sekolah Kebangsaan Bukit Lanjan (A) in Damansara Perdana.

 

The programme covers after-school tutoring for 178 Orang Asli students from standard 4 to 6 to improve their basic skills in reading, spelling, and writing. This initiative has also greatly improved students' literacy in the Bahasa Malaysia subject after it was introduced last year at Sekolah Kebangsaan Sungai Judah (A), Pulau Carey. In addition to the literacy program, OXY’s ‘Sending Love & Care to Children’ campaign will also set up reading corners or mini libraries in classrooms to foster a love for reading. Further support in terms of food and other learning materials will be provided to elevate the learning experience of these underprivileged children.

To promote physical activity and to develop teamwork among students, OXY organised a fun interschool mini sports day. The event, which was held during the mock cheque handover ceremony, included various games such as the Gunny Sack Race, Filling Water Bottles with a Sponge and Ping Pong Ball-and-Spoon Race. Each student participant received souvenirs from OXY as a token of appreciation for their involvement.

To materialise this effort, OXY, alongside Watsons Malaysia, has successfully raised RM50,000 to fund the education and learning of the Orang Asli students.

 The schools praised OXY’s dedication to supporting education for the underserved Orang Asli students. The efforts of MyKasih Foundation and Watsons Malaysia were also acknowledged, showcasing their significant commitment to provide a brighter future for these communities. The campaign is anticipated to help bridge educational gaps and open new opportunities for growth and development of the Orang Asli community.

 Lim Mei Yuen, General Manager of Rohto-Mentholatum (M), emphasised the importance of providing equal educational opportunities for every child, regardless of their background. She expressed hope that, with the educational support and learning materials provided by OXY, these students will be better equipped to excel in their studies and secure promising future prospects. She also hopes that through OXY's initiative, learning will become more enjoyable and encourage students to look forward to attending school.

 “We understand the financial constraints and limited educational resources Orang Asli students may face. Hence, we are eager to continue our support for these underprivileged children. With the support of our partners, including MyKasih Foundation and the dedicated teachers at the schools, we are confident that these students will be able to overcome barriers and achieve their educational goals. Our aim is to create a meaningful difference in their lives and offer them the chance to thrive and succeed,” Lim added.

A skincare brand for teenagers, OXY’s product range has been proven to effectively address common teen skin problems such as acne, oily skin, and blackhead-prone skin. OXY's mission goes beyond helping teenagers achieve good skin and confidence. We are committed to supporting the education of underprivileged students, ensuring equal opportunities for all.

 

As part of our ongoing efforts, OXY will continue to provide support and resources to empower more children, paving the way for a brighter future. By combining skincare expertise with social responsibility, OXY strives to make a positive impact on the lives of young people, fostering their holistic well-being and confidence.

 

For more information or to support the 'Sending Love & Care to Children’ campaign in the future, please visit https://oxy.com.my/ or the official OXY Malaysia Facebook page: https://www.facebook.com/OxyMalaysia/.

BOAT a Better Future

 

Boat Noodle, a popular Thai Noodle brand in the Malaysia Casual dining industry for a decade now, is taking a serious approach in environmental friendly business model with its campaign, "BOAT a Better Future." This campaign aims to promote river and environmental protection, aligning with our mission and vision of creating a harmonious balance between the food and beverage industry and nature.

For the past decade, we regret our lack of environmental consciousness by selling most of drinks in high quality recyclable PPE cups. However, despite their recyclability,  we have undoubtedly generated tons and tons of unnecessary waste to process if they ever got to the recycling plant. Enough is enough, time to take action, and be committed for the long run!

We've taken significant internal steps to reduce plastic waste, transitioning to more sustainable practices within our operations, such as introducing thermal cups. But our efforts don't stop there. We are actively involved in supporting NGOs that are dedicated to healing Mother Earth—the very home we live in and the place where our children will grow up.

Central to our mission is the preservation of rivers, which are the spiritual homeland of boat noodles. The origins of boat noodles trace back to food sold on canals, making rivers integral to our identity and culture. Protecting these waterways is not just about environmental conservation; it’s about safeguarding the essence of our brand and the traditions that have been passed down through generations.

Our latest initiative involves selling 100,000 cups of Chayen tea as part of our National Day celebrations, with proceeds supporting environmental conservation efforts.
We have chosen to partner with “upCycled by Fuze Ecoteer” and “Global Environment Centre” for this event because their missions align perfectly with our vision. These organizations are dedicated to environmental and river conservation, supporting local efforts to create a sustainable future. We are impressed by their commitment and the impact of their work.

We invite our customers to support our cause by visiting any Boat Noodle location and enjoying our delicious menu. Your participation will help us reach our target of selling 100,000 Chayen tea drinks, with the proceeds going towards our giveback efforts.
Boat Noodle is selling vouchers for Chayen tea drinks:
1.       Loose voucher          : RM9.50/voucher (redeemable for 1 Chayen tea)
2.       Bundle Voucher       : RM47.50/book (Buy 5 Get 1 Free)
3.       Bundle Voucher       : RM95.00/book (Buy 10 Get 2 Free)
 
·         Please note that there are 50,000 pieces of vouchers and books available, expiring on 31st December 2024.

At Boat Noodle, we believe that every small action can create a ripple effect, leading to significant and positive changes. Our philosophy of Balance, Outreach, Awareness, and Transition guides us in every step we take. By nurturing the balance between our culinary heritage and our responsibility to the environment, we aim to inspire a community that values both delicious food and a sustainable future.
Join us in this journey, and together, let's create a better, greener world!

Feeling Foggy, Distracted, Demotivated? Don't Let Brain Fatigue Hold You Back

Have you ever sat down to start a task at work only to find your mind drawing blanks? No matter how hard you try, do you struggle to focus, experience sluggish thoughts, and have difficulty remembering details? You’re not alone. Brain fatigue is a state of tiredness caused by prolonged periods of cognitive activities stemming from an overload of our mental capacity. It is also important to know that the brain consumes about 20 percent of the body’s energy — processing and transmitting information through electrical signals — is very expensive in energy use.
To explore this unexplored phenomenon, BRAND'S® Essence of Chicken recently convened a roundtable of health experts to share insights on brain fatigue. The panellists included Professor Dr Michael Ling, a Neuroscience and Genetics Professor at Universiti Putra Malaysia; Nasreen Ma, a Brain Health Coach from Meaningful Activation; and Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific. 

Brain Drain Explained - Scientific Insights into Mental Exhaustion

While brain fatigue is often dismissed or confused with regular everyday tiredness, it is an actual condition with a scientific basis that can escalate over time if not appropriately managed, leading to more severe and chronic fatigue syndromes.

According to Professor Dr Michael Ling, Professor in Neuroscience & Genetics at Universiti Putra Malaysia, brain fatigue is a complex condition still being researched despite scientists studying the topic for decades. "Understanding the mechanisms and effects of brain fatigue can help us better manage our mental energy and productivity. Mental overload over a prolonged period leads to a sensation of tiredness known as brain fatigue, which comes with associated symptoms. This is linked to the buildup of the neurotransmitter glutamate in the prefrontal cortex. In simpler terms, it's like being in a noisy, crowded room where you can't hear anyone."

Fuel Your Focus - Managing Brain Fatigue Through Wellness Practices

Ignoring fatigue has consequences—reduced work performance, disruption to personal life. Those with brain fatigue can manage it better with lifestyle changes and good nutrition.

Nasreen Ma, a Brain Health Coach from Meaningful Activation, commented that overcoming brain fatigue requires more than a cup of coffee. “Malaysians wear multiple hats at work and in our personal lives, which are very fast-paced and stressful - Malaysia is ranked 47th out of 60 nations according to the Global Life-Work Balance Index, making us more prone to brain fatigue. Understanding brain fatigue is the first step to managing our brain health. A balanced lifestyle includes prioritising sleep, exercise on top of slower specific coordinated movements, mindfulness, strengthening spiritual and social connections, reducing screen time, proper diet, and practising relaxation techniques such as deep breathing or yoga are keys to reclaiming your mental energy and living a revitalised, productive life.”

Sharpen Your Mind - Fight Brain Fatigue Naturally

When it comes to diet, amino acids play an essential role in boosting brain health and, more importantly, recovering from brain fatigue. One of the essential amino acids is L-Histidine, a building block of proteins that has been clinically proven to improve cognitive performance and is commonly found in protein-rich foods, including the essence of chicken. 

Dr Hiroshi Watanabe, Senior Research Director from Suntory Beverage & Food Asia Pacific, emphasised the importance of consuming protein-dense foods. “Clinical studies have proven that L-Histidine and other amino acids can produce positive cognitive performances. While the scientific term may sound foreign, it is easy to increase your protein intake by consuming chicken, beef, and chicken essence. It is also equally important to take a preventative approach to your diet by ensuring you consume sufficient protein early before the cognitive function begins to decline.”

One easy way to hit your essential amino acid intake is through BRAND’S® Essence of Chicken, which contains L-Histidine and other nutrients to boost your mental energy throughout the day. Studies have found that the essence of chicken can improve working memory in healthy adults, even improving mood and making participants feel more clear-headed and confident.

Eunice Kow, Head of Marketing ​​of Suntory Beverage and Food Malaysia, said, “Based on the current lifestyle, it is important to talk about this under-discussed topic. We want to be the voice of support for those silently struggling with brain fatigue symptoms.  By nurturing both your mental sharpness and physical well-being, you create a powerful foundation for success. A healthy body fuels a clear mind, allowing you to tackle challenges with focus and resilience. Incorporating exercise and proper nutrition into your routine can effectively combat brain fatigue and unlock your full potential. Remember, a healthy mind and body are not just beneficial; they're essential ingredients for achieving your goals and thriving in life.” 

BRAND’S® Essence of Chicken packs a powerful, nutrient-dense punch of goodness in every bottle. To learn more, please visit https://www.brandsworld.com.my/en/products/essence-of-chicken-original.html