Samsung Malaysia Launches 2025 AI TVs Built for the Way You Live

 Samsung Malaysia today announced the nationwide availability of its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2-30, 2025.

The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.

Whether it's family movie night, quiet time with your favoriteK-drama, or simply setting the right ambiance in your living room, today's home is more than just space—it's a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

 



Intelligence That Adapts to Your World

Powering this transformation is Samsung's most advanced Vision AI technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who's watching, what's playing, and where your TV lives in your home.

Imagine AI Picture and AI Sound Pro working together to ensure every family member enjoys their content exactly as intended—whether your teenager is gaming with friends or grandparents are catching up on their favorite K-drama. The technology makes content-aware adjustments that keep every scene immersive yet comfortable for the eyes.

The Adaptive Picture Pro feature becomes particularly valuable in Malaysia's dynamic lighting conditions, automatically fine-tuning visuals as natural light shifts throughout the day. Combined with Glare Free technology that minimizes reflections and distractions, you can enjoy clear, comfortable viewing regardless of room lighting. No more getting up to adjust settings when the afternoon sun hits your screen or when evening falls during your favoriteshow.

 

For busy Malaysian families juggling work, school, and social time, the Smart Hub creates personalized spaces for every family member. Each person gets their own curated content recommendations and privacy settings, while EyeComfort Mode automatically reduces blue light during evening hours—perfect for those late-night viewing sessions before bed.

 

Designed for How Malaysians Really Live

From compact Kuala Lumpur apartments to spacious family homes in Petaling Jaya, the 2025 lineup offers ultra-slim designs and flexible sizing that complement any Malaysian living space. The multi-view options support everything from parents working from home while kids study nearby, to those memorable family karaoke nights that bring everyone together.

Choose the NeoQLED 8k (Q990F/Q900F) for picture clarity so detailed you'll feel like you're stepping into the screen, or explore the vibrant OLED models (S95F/S90F/S85F) that make every colour pop with lifelike intensity. For those who appreciate form as much as function, The Frame Pro doubles as stunning wall art when you're not watching, seamlessly blending technology with your home's aesthetic.

Complete your entertainment sanctuary by pairing any TV with Samsung's Q-Series soundbars featuring Q-Symphony technology. This creates surround sound that syncs seamlessly with your TV's audio, transforming your living room into a private cinema where every whisper and explosion feels precisely balanced.

 

Buy Now, Thanks Us Later

Samsung's 2025 AI TVs are now available across authorized retailers and the Samsung Online Store nationwide. To celebrate bringing this intelligent entertainment to Malaysian homes, Samsung is offering exclusive gifts worth up to RM5,017 with the purchase of selected 2025 models from June 2-30, 2025.

 

These aren't just promotional add-ons – every reward enhances how you experience Vision AI technology:

 

• Galaxy Tab (worth up to RM4,299) enhances your ecosystem for on-the-go productivity, gaming, or controlling your smart home devices right from your couch. 

• Slim Fit Wall Mount (worth RM499) provides sleek, flush mounting that completes your TV's clean aesthetic and maximizes your living space. 

• 1-Year Art Store Subscription (worth RM219) for unlocks over 2,000 pieces from world-class galleries across The Frame, Neo QLED, and QLED models, letting you refresh your display art as often as you change your mood.

• Customizable Bezels (worth up to RM899) for The Frame allow you to swap styles to match seasons, special occasions, or interior updates.

The Ideal Time to Transform Your Home

There's never been a better time to reimagine your home entertainment experience. The 2025 Samsung AI TVs don't just offer industry-leading technology—they provide genuine lifestyle value, seamless design, and intuitive experiences that evolve with your family's needs.

 

With limited-time gifts worth thousands of ringgit available during this launch window, Malaysian families can get more intelligence, more immersion, and more elegance in their homes while enjoying exceptional value. Your living room is waiting to become smarter, more beautiful, and perfectly tuned to the way you really live.

 

To purchase, please visit: https://samsung.com/my/tvs/launch/ 

 

“Make It Authentically, Make It Italian” Celebrates Italy’s Culinary Heritage at B.I.G. Publika

 The vibrant sights, enticing aromas, and genuine flavours of Italy were brought to life at the launch of "Make It Authentically, Make It Italian," a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur and the Italian Trade Agency (ITA). Held at Ben’s Independent Grocer (B.I.G.), Publika on June 10, 2025, the event invited food lovers to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.

The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.

Mr. Ivan Tan, Group Executive Director of The Food Purveyor Retail Sdn Bhd said, “Partnering with the Italian Trade Agency enables us to offer our shoppers more than just products. We’re sharing a story, a culture, and a memorable experience. At The Food Purveyor, our philosophy is that food is a powerful link to heritage, tradition, and community. Through this collaboration, we are delighted to bring the authentic richness of Italy’s food culture to our customers, presenting them with premium products that celebrate both quality and enduring flavours.”

“Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,” said Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency in Kuala Lumpur.

She went on to highlight the event’s purpose: “This gathering reflects our commitment to raising awareness of authentic Italian food products and celebrating their unmatched quality. I hope everyone takes this opportunity to experience the richness of Italy’s culinary tradition firsthand.”

Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù. Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic "Made in Italy" ingredients.

This special collaboration between The Food Purveyor and the Italian Trade Agency aims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products in Malaysia.

Together, they seek to cultivate a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define ‘Made in Italy’.

This exclusive selection of authentic Italian products is now available at Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods—bringing the true taste of Italy straight to your home.

For more information on Make It Authentically, Make It Italian, please visit https://villagegrocer.com.my/ , https://big.com.my/ and www.bscfinefoods.com

Bomb Battle @ The Curve

Bomb Battle has officially opened its newest outlet at the Curve, Mutiara Damansara. The “explosive” launch event was graced by YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture of Malaysia, bearing testament to the outlet’s prominence as a tourist attraction. Also in attendance was Deputy Minister in the Prime Minister’s department, YB Datuk Wira Mas Ermieyati.

The new outlet at the Curve is the third outlet, following the success of its outlets in Berjaya Times Square and Atria Shopping Gallery. This marks a significant milestone for Bomb Battle as it advances its mission to create spaces that foster deeper connections which encourage quality time and bonding with loved ones. The brand's core value is to bring people together through fun and interactive play with its immersive themed mission games.

In its first week of opening from 19-25 May, game play will be free for everyone, so bring your friends and family to try out the fully immersive and experiential game play, forging connections that extend far beyond the game itself.

 

Heineken® Refresh Your Music Returns with Music Pop-ups - Breaking Routines, Beats and Social Bubbles

 Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.
Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.

To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop-up events.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.

Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.

The movement kicked off with a media launch preview at Good Juju Barbell Club, where Heineken® transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken®.

Double the Decks, One Epic Sound:

At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®. 

DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.

Next Stop: Who’s Spinning Next?

Don't miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.

Exclusive Rewards:

Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.

Shaun Lim, Marketing Manager of Heineken Malaysia, said, "We’re incredibly excited to bring back Heineken®'s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”

 

"This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®."

Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.

Celebrate the spirit of Raya with Nostalgia at The Curve's ‘BERAYA DI KOTA RAYA’ Campaign

 This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artist Ann Jaafar, along with Raya packets and stickers.  

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambuk distribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram