Quaker Unveils the Jom Quaker Fit Campaign to Encourage Smarter Eating Habits among Malaysians.

 

Quaker has officially launched the Jom Quaker Fit Campaign, the next evolution of its nationwide health movement aimed at supporting Malaysians in building smarter eating habits that can lead to better weight management and improved wellbeing Anchored in the belief that a nutritious breakfast sets the tone for the day, the campaign positions oats as a powerful, science-backed solution to address early signs of weight gain, support heart health, and improve digestive function.

Held at Sunway Velocity Mall, the campaign launch brought the message “Eat Better, Not Less” to life through expert-led discussions, a live cooking demo, and interactive health zones demonstrating how small daily changes like incorporating oats into everyday meals can support long-term health.
 
A recent study shows that 54.4% of Malaysians are overweight or obese, with over 2 million Malaysians also found to have three non-communicable diseases (NCDS) such as obesity, high blood pressure, and high cholesterol, which are major risks of heart disease and stroke. This alarming figure reflects a growing public health crisis, driven by poor dietary and lifestyle habits such as low fibre intake, high consumption of refined carbohydrates and excessive sodium in daily meals. 
 
“Eating healthy isn't just about weight; it’s about building habits that support a better life including movement, mental wellbeing, and energy levels. It’s time we look beyond calories and focus on nourishment, balance and behaviour and oats are a smart place to start” said Mr Georgen Thye, Consultant Dietitian.
 
In response and building on the momentum from the inaugural challenge in 2024, The Jom Quaker Fit Campaign encourages Malaysians to start their day with oats and make them part of their everyday breakfast routine. The campaign highlights the difference that better fibre, slower-release energy, and improved fullness can bring — in as early as 30 days. As part of the broader campaign, Quaker is also running an in-store 30-Day Challenge activation across 70 retail outlets, with plans to expand outreach through upcoming university-based collaborations with health institutions later this year.
 
“At Quaker, we believe in meeting Malaysians where they are, with simple, achievable tools that make a real impact but do not disrupt their daily routines. The Jom Quaker Fit Campaign is about smart, sustainable swaps, not sacrifices and helping Malaysians build better food habits with real, science-backed solutions — starting with one of the most powerful grains in the world: Supergrain Oats. We are proud to lead a movement that’s practical, inclusive, and rooted in science to support Malaysians on their health journey,” shared Aditya Ahuja, PepsiCo Cluster General Manager for Malaysia & Philippines.
 
Oats, Small Grain, Big Science
 
By starting the day with oats, Malaysians can easily access this superfood’s benefits for digestion, sustained energy, and heart health, all through one wholesome bowl.
 
“The Jom Quaker Fit Campaign is grounded in science and built for real life. It is designed to help Malaysians take charge of their health through small, consistent steps – beginning with breakfast,” said Dr Kit Phanvijhitsiri, the R&D Nutrition Principle Scientist at PepsiCo. “With its beta-glucan content, research shows that oats support satiety and help regulate blood sugar, two important factors in weight management. Whether enjoyed at breakfast or in savoury dishes, oats offer a practical and enjoyable way to increase fibre intake and support a more balanced diet.”
 
Expert Insights & Live Demo: One Message, Many Plates
 
The launch’s signature segment combined an expert-led discussion with a live oat-based cooking demonstration, delivering credibility and real-life inspiration in one session. Dr Kit Phanvijhitsiri was joined on stage by Mr Georgen Thye, Consultant Dietitian. Together, they discussed the importance of fibre in the Malaysian diet and emphasised oats as a simple yet powerful breakfast base that can replace refined grains in both sweet and savoury local meals.
 
“Healthy eating doesn’t need to be complicated or restrictive. “Incorporating oats into your morning meal is a simple first step toward improving satiety, digestion, and energy levels. Today’s cooking demo proved that oats are far from boring; they are adaptable, affordable, and incredibly satisfying when used creatively. This campaign shows Malaysians that healthy food can be simple, satisfying and full of flavour — it’s not about restriction, but about making better choices every day,” said Mr Georgen Thye, Consultant Dietitian.
 
From savoury porridge to fibre-rich snacks, Mr Georgen also prepared dishes live on stage to demonstrate how Malaysians can make healthier choices at breakfast and beyond. This hands-on segment reinforced the campaign’s core message, "Eat better, not less," a mindset shift from dieting toward nourishment, routine, and enjoyment.
 
“As a dietitian, I always get asked how to make healthy food taste good. We want to show Malaysians that nutritious food can also be hearty, local, and full of flavour. Oats are a great base to work with, especially for those trying to eat better without giving up the food they enjoy, Mr Georgen added.
 
Join the Jom Quaker Fit Campaign Roadshow and Be Part of the Movement at Sunway Velocity Mall
 
The Jom Quaker Fit Campaign is now open to all Malaysians and includes:

• FREE Body Composition Check in 70 retail outlets

• Fresh oat-based recipes, influencer content, and expert nutrition tips

 
The event at Sunway Velocity Mall is open to the public until 17 August, inviting everyone to discover how everyday ingredients like oats can lead to meaningful lifestyle changes. Through interactive displays and practical tips, visitors can learn how simple, affordable swaps can support better energy, fullness, and overall well-being. Drop by, take the first step toward your own 30-day challenge, and be inspired to eat better, not less.
 
To learn more about the Jom Quaker Fit Program, please visit Quaker on Facebook and Instagram or directly access www.quaker.com.my                                   

Understanding skin science with Cetaphil and its new innovative product

Cetaphil®, the trusted global leader in sensitive skincare and the No. 1 dermatological skincare brand in Malaysia*, announced a transformative rebrand with a bold shift towards an advocacy-first strategy. This new approach was unveiled at the inaugural Cetaphil SkinLABS launch and is built upon Cetaphil’s ongoing collaboration with dermatologists, while also forging new partnerships with the influencer community. This ensures expert-backed advice and education are accessible to all. In addition, Cetaphil is introducing a more innovative range with the launch of two groundbreaking products: the Gentle Exfoliating Salicylic Acid range and the Cetaphil Baby Soothing Moisturising Cream.

A shared mission: Dermatologists, Pharmacists, KOLs, and Cetaphil 

In response to the overwhelming volume of skincare advice on social media, which often leads to confusion and skin barrier damage, Cetaphil’s advocacy-first strategy prioritises empowering consumers with dermatological expertise. Recognising that a gap in dermatology knowledge can lead individuals to ill-informed sources and potentially harmful skincare practices, Cetaphil is fostering a collaborative relationship with both dermatologists and influencers to champion responsible education and advocate for gentle, yet effective skincare for all.

“Cetaphil’s commitment is to deliver science-driven solutions that cater to diverse skin needs, ensuring that everyone—regardless of skin type or concern—has access to effective, clinically proven skincare,” says Ms Cindy Tiu, Country Manager of Galderma Malaysia.  

Sensitive skin: Efficacy without compromise 

Sensitive skin affects an estimated 50% Malaysian adults. Despite this staggering prevalence, a longstanding misconception has hindered the sensitive skin category’s growth: products designed for sensitive skin were often viewed as too gentle or lacking efficacy.  

Cetaphil has decisively debunked this notion, delivering effective skincare solutions that protect the skin barrier without compromising results. 

 

 “For over 75 years, Cetaphil has been relentlessly pushing boundaries and advancing skin science so that everyone can feel free to be their most authentic self. At Cetaphil, we are for everyone’s sensitive skin,” says Ms Cindy Tiu, Cetaphil Country Manager, Malaysia.

New innovations for every sensitive skin need 

Designed for oily and acne-prone skin, Cetaphil's Gentle Exfoliating SA Cleanser and Lotion is a powerful duo. It harnesses three gentle acids—PHA (Gluconolactone) for moisture and hydration, AHA (Mandelic acid) for tone and cell turnover, and BHA (Salicylic acid) to remove oil and reduce redness—to gently exfoliate without irritation. This unique blend promotes cell renewal for softer, more radiant skin after just one use, clinically reducing blemishes by 28% and blackheads by 45% for acne prone skin. It also boosts all 15 essential ceramides to restore the skin's barrier, with the lotion providing 48-hour hydration.

• Gentle Exfoliating SA Cleanser: This cleanser effectively removes impurities and gently exfoliates, leaving skin feeling softer and smoother after just one use. 90% of users agreed skin felt smoother and softer after a single use.

• Gentle Exfoliating SA Lotion: Clinically proven to deliver fast, visible improvements in skin texture and tone, this lotion provides an immediate 83% increase in hydration and sustains it for up to 48 hours, while gently exfoliating for a more even skin tone.

Understanding the unique needs of a newborn's delicate skin, Cetaphil is also proud to introduce the NEW Cetaphil Baby Soothing Moisturising Cream, a clinically tested, fragrance-free and petroleum-jelly-free formula designed for a newborn's delicate skin delivering three key benefits: 

• Soothes: A triple blend of Glycerin, Sunflower Oil, and Sweet Almond Oil quickly calms irritation and dryness. It restores the skin barrier and boosts moisture. 

• Hydrates: Provides up to 48 hours of lasting hydration, keeping skin soft and supple.

• Protects: Creates a protective barrier to defend against the 5 signs of skin sensitivity. Clinically proven to improve the skin barrier from the first application for up to 8 hours, shielding against external irritants.

Immersive brand experience at the Cetaphil SkinLABS

Cetaphil SkinLABS is not just a product showcase; it is a learning journey designed to build deeper brand affinity among Gen Z and Millennial audiences to reinforce Cetaphil’s position is a lifetime skincare partner. The event brings the campaign’s ethos to life through an immersive and educational experience, reinforcing clinical trust through interactive, advocacy-first storytelling.

The event welcomed leading dermatologists, beauty and lifestyle KOLs, media, and other brand advocates, guiding them through a curated journey exploring Cetaphil’s science-backed approach. The experience featured engaging activities, dermatologist-led education talks, and demonstrations of the brand’s latest innovations. Highlights included:

• Insights from leading dermatologists, KOL, and pharmacist, who shared their personal experiences with Cetaphil while addressing the increasing prevalence of skin sensitivity and the need for gentle skin science.

• A walkthrough of the various zones—Hydration, Exfoliate, Radiance, and Gentle Zone—allowed guests to experience firsthand how Cetaphil products cater to sensitive skin at every stage of life. 

For further details on the NEW Gentle Exfoliating SA Cleanser and Lotion, the NEW Cetaphil Baby Soothing Moisturising Cream or Cetaphil SkinLABS, please visit www.cetaphil.com.my or find us on TikTok, Instagram and Facebook.

MR D.I.Y. marks 20th anniversary with star-studded concert at Stadium Merdeka

 It’s going to be an unforgettable celebration! 

Malaysians’ favourite home improvement retailer, MR D.I.Y. Group [M] Berhad [MR D.I.Y.], is celebrating its 20th anniversary this July and marking the milestone with a grand anniversary concert on 11 July, 2025 at Stadium Merdeka, Kuala Lumpur.

For 20 years, MR D.I.Y. has been part of Malaysians’ everyday lives. What began in 2005 as a humble hardware store on Jalan Tuanku Abdul Rahman in Kuala Lumpur has grown into a retail icon — a must-visit, one-stop destination for household essentials across every state in the country. Today, MR D.I.Y. operates in over 1,400 locations nationwide, from major cities to small towns, earning the trust of customers with its promise of ‘Always Low Prices’.

The upcoming concert is part of the Group’s initiative to give back to its employees, loyal customers, and partners for their unwavering support over the past two decades.

The anniversary concert will feature a star-studded lineup of Malaysian music legends, including powerhouse vocalists Shila Amzah and Jaclyn Victor, rock icons Amy Search, Awie, and Ella, Mandarin pop favourite Penny Tai, rising star Jeryl Lee, and dynamic pop trio 3P. Together, they promise a night to remember, filled with world-class entertainment and celebration.

Commenting on the event, Alex Goh, Vice President Marketing of MR D.I.Y. Group, said, “For 20 years, we have journeyed with Malaysia and Malaysians, celebrating the milestones, facing challenges together, growing together. We aim to make a real difference by bringing value to the communities we serve, empowering our people, and making better choices for a greener future.  As we celebrate our 20th anniversary, we’re not only reflecting on how far we’ve come, but also looking forward to a brighter tomorrow. This concert is our way of saying thank you to our employees, customers, and partners for growing with us.”

The concert will feature laser light shows, fireworks, live performances, food and beverages from popular brands, Instagram-worthy photo booths, and interactive games. Attendees will have the chance to win 20 units of 5g gold bars in a special lucky draw session.

Complimentary concert tickets were given to customers who reserved them while shopping at MR D.I.Y. stores on 31 May and 14–15 June, 2025. 

The MR D.I.Y. Group today encompasses several brands including MR D.I.Y., MR D.I.Y. Express, MR D.I.Y. PLUS, MR. TOY, MR. DOLLAR, and EMTOP. From its Malaysian roots, the Group has expanded into 14 countries, operating over 5,000 stores across Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia, India, Türkiye, Spain, Vietnam, Bangladesh, Poland, and South Africa.

As part of the anniversary celebrations, MR D.I.Y. is also offering up to 50% off on more than 130 household essentials and F&B items nationwide throughout July. The celebration continues with a special seven-day ‘Scratch & Win’ contest, running from 25 to 31 July, 2025, where customers stand a chance to win prizes worth up to RM2,000,000, including 10g gold bars, Louis Vuitton handbags, iPhone 16 smartphones, AI robots, and RM1,000 cash vouchers.

To find out more about the MR D.I.Y. 20-Year Anniversary Concert, visit https://www.mrdiy.com/concert2025.  For more information about MR D.I.Y., visit mrdiy.com, mrdiy.com.my, or follow the brand on Facebook, Instagram, and TikTok.

A must-attend event: MR D.I.Y. celebrates its 20-year milestone with a special concert for employees, customers, and partners on 11 July at Stadium Merdeka, Kuala Lumpur

Samsung Malaysia Launches 2025 AI TVs Built for the Way You Live

 Samsung Malaysia today announced the nationwide availability of its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2-30, 2025.

The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.

Whether it's family movie night, quiet time with your favoriteK-drama, or simply setting the right ambiance in your living room, today's home is more than just space—it's a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

 



Intelligence That Adapts to Your World

Powering this transformation is Samsung's most advanced Vision AI technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who's watching, what's playing, and where your TV lives in your home.

Imagine AI Picture and AI Sound Pro working together to ensure every family member enjoys their content exactly as intended—whether your teenager is gaming with friends or grandparents are catching up on their favorite K-drama. The technology makes content-aware adjustments that keep every scene immersive yet comfortable for the eyes.

The Adaptive Picture Pro feature becomes particularly valuable in Malaysia's dynamic lighting conditions, automatically fine-tuning visuals as natural light shifts throughout the day. Combined with Glare Free technology that minimizes reflections and distractions, you can enjoy clear, comfortable viewing regardless of room lighting. No more getting up to adjust settings when the afternoon sun hits your screen or when evening falls during your favoriteshow.

 

For busy Malaysian families juggling work, school, and social time, the Smart Hub creates personalized spaces for every family member. Each person gets their own curated content recommendations and privacy settings, while EyeComfort Mode automatically reduces blue light during evening hours—perfect for those late-night viewing sessions before bed.

 

Designed for How Malaysians Really Live

From compact Kuala Lumpur apartments to spacious family homes in Petaling Jaya, the 2025 lineup offers ultra-slim designs and flexible sizing that complement any Malaysian living space. The multi-view options support everything from parents working from home while kids study nearby, to those memorable family karaoke nights that bring everyone together.

Choose the NeoQLED 8k (Q990F/Q900F) for picture clarity so detailed you'll feel like you're stepping into the screen, or explore the vibrant OLED models (S95F/S90F/S85F) that make every colour pop with lifelike intensity. For those who appreciate form as much as function, The Frame Pro doubles as stunning wall art when you're not watching, seamlessly blending technology with your home's aesthetic.

Complete your entertainment sanctuary by pairing any TV with Samsung's Q-Series soundbars featuring Q-Symphony technology. This creates surround sound that syncs seamlessly with your TV's audio, transforming your living room into a private cinema where every whisper and explosion feels precisely balanced.

 

Buy Now, Thanks Us Later

Samsung's 2025 AI TVs are now available across authorized retailers and the Samsung Online Store nationwide. To celebrate bringing this intelligent entertainment to Malaysian homes, Samsung is offering exclusive gifts worth up to RM5,017 with the purchase of selected 2025 models from June 2-30, 2025.

 

These aren't just promotional add-ons – every reward enhances how you experience Vision AI technology:

 

• Galaxy Tab (worth up to RM4,299) enhances your ecosystem for on-the-go productivity, gaming, or controlling your smart home devices right from your couch. 

• Slim Fit Wall Mount (worth RM499) provides sleek, flush mounting that completes your TV's clean aesthetic and maximizes your living space. 

• 1-Year Art Store Subscription (worth RM219) for unlocks over 2,000 pieces from world-class galleries across The Frame, Neo QLED, and QLED models, letting you refresh your display art as often as you change your mood.

• Customizable Bezels (worth up to RM899) for The Frame allow you to swap styles to match seasons, special occasions, or interior updates.

The Ideal Time to Transform Your Home

There's never been a better time to reimagine your home entertainment experience. The 2025 Samsung AI TVs don't just offer industry-leading technology—they provide genuine lifestyle value, seamless design, and intuitive experiences that evolve with your family's needs.

 

With limited-time gifts worth thousands of ringgit available during this launch window, Malaysian families can get more intelligence, more immersion, and more elegance in their homes while enjoying exceptional value. Your living room is waiting to become smarter, more beautiful, and perfectly tuned to the way you really live.

 

To purchase, please visit: https://samsung.com/my/tvs/launch/ 

 

“Make It Authentically, Make It Italian” Celebrates Italy’s Culinary Heritage at B.I.G. Publika

 The vibrant sights, enticing aromas, and genuine flavours of Italy were brought to life at the launch of "Make It Authentically, Make It Italian," a collaborative event by The Food Purveyor (TFP), the Embassy of Italy in Kuala Lumpur and the Italian Trade Agency (ITA). Held at Ben’s Independent Grocer (B.I.G.), Publika on June 10, 2025, the event invited food lovers to immerse themselves in the essence of Italy through captivating live cooking demonstrations, delightful product sampling, and a carefully curated showcase of premium ‘Made in Italy’ goods.

The event was officiated by Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, together with Mr. Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd.

Mr. Ivan Tan, Group Executive Director of The Food Purveyor Retail Sdn Bhd said, “Partnering with the Italian Trade Agency enables us to offer our shoppers more than just products. We’re sharing a story, a culture, and a memorable experience. At The Food Purveyor, our philosophy is that food is a powerful link to heritage, tradition, and community. Through this collaboration, we are delighted to bring the authentic richness of Italy’s food culture to our customers, presenting them with premium products that celebrate both quality and enduring flavours.”

“Our culinary heritage and the exceptional quality of Italian products are a great source of pride for all Italians,” said Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency in Kuala Lumpur.

She went on to highlight the event’s purpose: “This gathering reflects our commitment to raising awareness of authentic Italian food products and celebrating their unmatched quality. I hope everyone takes this opportunity to experience the richness of Italy’s culinary tradition firsthand.”

Guests were treated to an immersive Italian culinary experience, highlighted by a captivating live cooking demonstration from renowned Italian chef Stefano Criber, who expertly prepared pasta in a traditional cheese wheel. Attendees also enjoyed a sample of iconic Italian dishes, including fresh homemade pasta, crisp salad, and classic Tiramisù. Complimentary illy coffee and Fabbri gelato were served to round up this gastronomic journey through delicious, high-quality and authentic "Made in Italy" ingredients.

This special collaboration between The Food Purveyor and the Italian Trade Agency aims to further promote the rich heritage and exceptional culinary craftsmanship of Italian products in Malaysia.

Together, they seek to cultivate a deeper appreciation for the authentic flavours, time-honoured traditions, and unique stories that define ‘Made in Italy’.

This exclusive selection of authentic Italian products is now available at Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods—bringing the true taste of Italy straight to your home.

For more information on Make It Authentically, Make It Italian, please visit https://villagegrocer.com.my/ , https://big.com.my/ and www.bscfinefoods.com

Bomb Battle @ The Curve

Bomb Battle has officially opened its newest outlet at the Curve, Mutiara Damansara. The “explosive” launch event was graced by YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture of Malaysia, bearing testament to the outlet’s prominence as a tourist attraction. Also in attendance was Deputy Minister in the Prime Minister’s department, YB Datuk Wira Mas Ermieyati.

The new outlet at the Curve is the third outlet, following the success of its outlets in Berjaya Times Square and Atria Shopping Gallery. This marks a significant milestone for Bomb Battle as it advances its mission to create spaces that foster deeper connections which encourage quality time and bonding with loved ones. The brand's core value is to bring people together through fun and interactive play with its immersive themed mission games.

In its first week of opening from 19-25 May, game play will be free for everyone, so bring your friends and family to try out the fully immersive and experiential game play, forging connections that extend far beyond the game itself.

 

Heineken® Refresh Your Music Returns with Music Pop-ups - Breaking Routines, Beats and Social Bubbles

 Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together.
Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®.

To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®'s dedication to fostering genuine connections at the pop-up events.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, officiating the rollout of the brand’s first-of-its-kind Refreshing Sessions – a bold new pop-up music series uniting music lovers.

Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.

These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.

The movement kicked off with a media launch preview at Good Juju Barbell Club, where Heineken® transformed the gym into a high-energy music space fusing unique DJ beats like never before. Guests embraced fresh sounds, stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken®.

Double the Decks, One Epic Sound:

At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®. 

DJs Blink and Ashley Lau set the tone for fresh musical fusions and bold pairings for the upcoming Refreshing Sessions.

Next Stop: Who’s Spinning Next?

Don't miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.

Exclusive Rewards:

Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.

Shaun Lim, Marketing Manager of Heineken Malaysia, said, "We’re incredibly excited to bring back Heineken®'s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”

 

"This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken®."

Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.

Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.