Available exclusively at Watsons Malaysia nationwide, SOFY Ultra Silk is designed to help combat skin irritation, allowing women to move freely and enjoy their everyday activities with greater comfort and confidence.
“At SOFY, our vision is to empower women to feel ‘So Me, So Free’, because menstruation should never hold women back from living their lives with comfort and confidence. The launch of the new SOFY Ultra Silk is a testament that the brand is committed to continuously innovate to meet the evolving needs of women and provide solutions that allow them to move freely, stay positive and embrace every possibility,” said Mr Shigeto Yamanaka, Group Managing Director of Uni-Charm Corporation Sdn Bhd.
“We are also proud to partner with Watsons Malaysia, whose strong commitment to championing women’s holistic wellbeing and self-care closely aligns with our own vision. Together, we hope to make greater strides in supporting women to feel confident, comfortable and free every day,” he added.
Experience the finest pure silk with SOFY Ultra Silk. Created for women who want to feel comfortable and confident throughout their period, SOFY Ultra Silk offers a premium period-care experience that combines softness, comfort and reliable protection. Thoughtfully designed for everyday movement, it allows women to go about their day with ease — from work and daily routines to staying active and enjoying the moments that matter most
In conjunction with the launch, SOFY Ultra Silk will be bringing the #theFinestPureSilk Roadshow to consumers in collaboration with Watsons Malaysia. The roadshow will offer consumers an immersive experience to discover SOFY Ultra Silk through a series of engaging activities, including:
The Silk Lab: A dedicated space where consumers can explore and learn more about SOFY Ultra Silk.
The Silk Wall: Consumers can capture photos with the giant SOFY Ultra Silk pack shot or share their favourite moments from the roadshow on social media.
Oriental Scents Bar: Consumers can get creative and DIY their own herbal pouch.
Additionally, limited-time promotions will also be available at the roadshow, with consumers enjoying FREE SOFY Oriental Knot Bag with a minimum spend of RM30, and FREE SOFY Oriental Knot Bag + instant RM6 OFF with a minimum spend of RM60.
The Roadshow Schedules are as follows: -
Launch Roadshow | 9–13 September 2026, FF, V-Boulevard (in front of Brand Outlets), Sunway Velocity |
Substances Roadshow | 21–27 September 2026, LG2, Orange Avenue (in front of Watsons), Sunway Pyramid |
Substances Roadshow | 28 October–1 November 2026, 1st Floor (in front of Watsons), 1 Utama |
Consumers can purchase SOFY Ultra Silk at Watsons outlets nationwide or conveniently shop online via Watsons Online.
