Celebrate the spirit of Raya with Nostalgia at The Curve's ‘BERAYA DI KOTA RAYA’ Campaign

 This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artist Ann Jaafar, along with Raya packets and stickers.  

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambuk distribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram

Urban Republic Partners with Google on Android to Educate and Empower Communities about Google AI

Urban Republic is excited to announce the launch of Google Android AI zones in select stores. These interactive zones oLer customers a hands-on experience with the power of Google AI on the best Android devices in the market. 

Urban Republic is the leading telecommunication retailer in Malaysia. Li, Director of CG Computers said “We are very excited to bring AI knowledge and hands-on experiences to our consumers. This new initiative will feature a series of in-store workshops, on-ground activations, and specialized events that aim to educate and empower consumers about the transformative potential of Google’s AI. Urban Republic wants, not only technology to be accessible for people of all ages and backgrounds, but to help our consumers integrate AI seamlessly into their daily lives.” 

With this mission in mind, Urban Republic will be organizing a series of interactive workshops at selected stores. Some of the workshops will be partnering with smartphone brands like Samsung and Google Pixel. 

Consumers can interact with Google Android experts in-store or in-events for a live demonstration. These activations will provide consumers with a hands-on experience. Participants can learn how to use Google’s AI electively on their Android smartphones.

"We're excited to partner with Urban Republic to bring the magic of Google AI to life for their customers," says Beer Wanwisa Mingjaroen, Google’s Head of Android Partnerships SEA. "This partnership gives us a fantastic opportunity to demonstrate how AI can be used in everyday situations to boost productivity, unlock creativity, and make better decisions. By offering hands-on experiences and educational resources, we want to empower customers to explore the world of AI on their Android phones – the leading platform for mobile AI – and learn how to use these tools responsibly." 

Consumers who are interested in exploring more, can visit Urban Republic stores near you. Google’s Gemini is available on Google Pixel, Samsung, Oppo, Vivo and Honor’s latest devices. 

Urban Republic is more than just a retailer, we are a community of innovators, enthusiasts, and experts, dedicated to providing world-class technology and an unmatched customer experience. At Urban Republic, our mission is simple: Do good, be good, make good. For more information about the latest in tech, visit www.urbanrepublic.com.m

Adolph Premium Hair Series Makes Its Grand Debut in Malaysia

The highly anticipated Adolph Premium Hair Series was officially launched in Malaysia in an exclusive event officiated by YB Datuk Seri Dr. Noraini Ahmad, Deputy Minister of Women, Family & Community Development Malaysia, and YB Senator Dr. Fuziah Salleh, Deputy Minister of Domestic Trade and Cost of Living. Held at the prestigious Malaysian Petroleum Club, Kuala Lumpur, the event gathered an esteemed audience of industry leaders, beauty influencers, and media representatives, all eager to experience the brand’s revolutionary formulations first-hand.
With a mission to redefine luxury haircare, the Adolph Premium Hair Series has been meticulously crafted for individuals who seek efficacy, indulgence, and lasting results in their daily routine. This science-backed, salon-quality range is powered by patented technology and premium natural extracts, offering a transformative experience from the first use.
The Adolph Difference: A New Standard in Haircare

The Adolph Premium Hair Series sets itself apart with cutting-edge innovations and meticulously selected ingredients that deliver visible results while indulging the senses.

• 48-Hour Signature Fragrance – Infused with Bulgarian Rose essential oil, each wash leaves hair enveloped in a luxurious scent that lasts for up to 48 hours.

• Advanced Repair & Nourishment – Featuring a patented blend of natural essential oils and botanical extracts, the range works deep within the hair shaft to repair, strengthen, and restore vitality.

• Rapid Absorption & Easy Rinse-Off Technology – Designed for modern lifestyles, the formulations penetrate quickly into the hair and scalp while ensuring a residue-free, easy rinse-off in just six seconds.

• Safe & Gentle Formulation – Free from harsh chemicals, the range is suitable for all hair types, including those with sensitive scalps, offering a gentle yet effective solution for everyday haircare.

• Scientifically Proven Hair Strengthening – The Anti-Hair Loss Shampoo has been clinically shown to reduce hair fall by 34% while stimulating 7% hair growth, making it a must-have for those seeking a healthier scalp and stronger strands.

 

Guests at the event had the opportunity to experience the luxurious fragrance and texture of the products, immersing themselves in the brand’s philosophy of merging nature with innovation. The introduction of Adolph Premium Hair Series marks a significant milestone in Malaysia’s beauty industry, catering to the growing demand for high-performance, results-driven haircare.

With its promise of excellence and innovation, Adolph is set to become a game-changer for those who prioritise both quality and long-lasting results in their haircare regimen.

Usher in the Year of the Snake at GL Play’s “Bloom Boom Pow” @ FunPark

Let's Kick-off this prosperous season with a beautiful sunset and festive night decor at Gamuda Luge Gardens, a family-adventure-entertainment hub in Northern Klang Valley consisting of FunPark and Big Bucket Splash together with us!

 

Home to Malaysia’s tallest and biggest Ferris wheel in a theme park, FunPark is a hidden gem that brings wholesome joy and childlike wonder to guests through its various offerings. Witness breathtaking panoramic views and a magnificent ride above the area on the Eye of Gardens Ferris wheel, splash around at the expansive 930 m² waterplay area - Big Bucket Splash, and bask in the park’s ambience as you bond with your loved ones over the newest card game – Cuti Go Where – curated by the team at GL Play, just for you! 

A unique twist on the New Year festivities,  the ever-so-popular game-night routine with CNY celebrations for double the fun. Learn the tricks of the card game, venture around the park, write new years wish to leave a memento of your visit to FunPark.

A fun-filled day, from day until night.. Playing at Skyline Luge Garden at the night is indeed an amazing experience for us! Let's have fun together this CNY at Gamuda Luge Garden! Yoo-hoo!

Celebrate Prosperity and Tradition at The Curve's 'Garden of Fortune' this CNY

This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune.’ Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.  

This year’s celebration, ‘Garden of Fortune’, is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together.

“The Garden of Fortune campaign celebrates the essence of  Chinese New Year – unity, prosperity, and renewal,” shared Ms. Elaine, Centre Manager of the Curve. “Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values. From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!”

To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors. Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage. Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful.  

Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience. For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition.

Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges. On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all.

For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes.

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement.  

Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative. Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court. In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies. This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need.

As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season. From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year.  

For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign

 

Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,”

Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.

Recently, reports 2 show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia.

Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand.

“We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

Combi Malaysia Champions Child Passenger Safety

According to a report by the Malaysian Institute of Road Safety Research (MIROS), an agency under the Malaysian Ministry of Transport, children transported in private vehicles, such as cars, vans, and four-wheel drives, are among the most vulnerable on the road. The study highlights that 43.8% of casualties among children aged 1 to 4, and 30.2% among those aged 5 to 9, are from this group (Ahmad Y., Abu Kassim K.A., Md Isa M.H., Mustaffa S., Osman M.R., Ishak S.Z. Vehicle Crash Pulse Study for Child Restraint System (CRS) Evaluation. Research Report. Malaysian Institute of Road Safety Research (MIROS); Kajang, Selangor, Malaysia: 2018. Access via MRR No. 263.). With road safety a growing concern, these findings underscore the importance of child passenger protection in private vehicles.

In response to rising child fatalities in road accidents, the Ministry of Transport has amended the Road Transport Act 1978 - Motor Vehicles (Safety Seat-belts) (Amendment) Rules 2019. This mandates that children who weigh less than 36 kg, are shorter than 135 cm, or are under 10 years old, must use Child Restraint Systems (CRS) when traveling in cars. Eris Chew, representing Combi Malaysia, shared, “Although the Ministry is still evaluating mandatory child seat use, we strongly encourage parents to adopt Child Restraint Systems now. CRS has proven effective in reducing both injury severity and the risk of fatality for children during accidents.”

Chew also acknowledged the barriers Malaysian families face in adopting CRS, including perceived high costs and limited awareness. “At Combi Malaysia, we’re committed to bridging this gap by raising awareness and providing accessible, certified safety solutions that families can rely on.”

At a launch event at Combi Malaysia’s flagship store in Mid Valley Megamall, the brand introduced its latest innovation, the CrossAge 360—the first Japanese car seat designed for children from birth up to 10 years old. This CRS, tested to meet the latest safety standards (European Standard No. R129), offers convenience and peace of mind to parents with features like a 360° revolving seat and easy one-hand swivel operation, allowing parents to safely and easily get their child in and out of the car.

“Combi is a beloved Japanese baby brand known for its dedication to child safety, quality, and innovative design,” Chew added. “At Combi Malaysia, we’re proud to build on over six decades of expertise to bring parents products that prioritise safety and enhance the parenting journey. We hope to set a new standard for child passenger safety in Malaysia.”