Monday, July 10, 2023

Launch of Smoother Tasting BRAND’S Essence of Chicken


A recent online research finding revealed that

7 out of 10 Malaysians require

a rejuvenating boost at least twice a week.

As Malaysians navigate through their daily lives

in a fast-paced world,

they often find themselves balancing

the demands of work and personal commitments.

The same survey also found that 31% of the respondents

are juggling both work and personal goals

as they are career focused

with daily deadlines and multi-tasking,

whilst 22% of them are working parents

with busy schedules at work and on the go after work

to ensure that their children are taken care of.

For many years,

BRAND'S® Essence of Chicken

has been the number one go-to essence of chicken

for vitality based on Nielsen’s Retail Audit.

Now, more Malaysians can enjoy an improved taste

of the newly formulated BRAND'S® Essence of Chicken

which provides them vitality while they go through their busy lives.

The newly formulated BRAND'S® Essence of Chicken

maintains the benefits,

which are shown to increase metabolism

by reducing tiredness and increasing oxygen flow

to the brain for improved concentration.

BRAND'S® Essence of Chicken’s new formula

now comes with a smoother taste

and the continued benefits that BRAND’S® is known for.

Based on a taste test conducted by the Home Tester Club,

92% of consumers agreed

the new BRAND'S® Essence of Chicken has a smoother taste,

and 96% of consumers agreed BRAND'S® Essence of Chicken

is perfect for those who want to stay productive throughout the day.

we understand the demands of Malaysian’s fast-paced lifestyles
where we are constantly on the go, juggling work,
personal commitments, and various responsibilities.
With this new formulation,
we are confident that more Malaysians will benefit from the smoother taste.
The newly formulated BRAND'S® Essence of Chicken
will help provide their daily boost in their busy lifestyle.”
says Wong Wee Leong,
General Manager ​​of Suntory Beverage and Food Malaysia. 

Wong added,
“This is also why we have Dr Shazril Shaharuddin,
also known as Dr Say and Chan Fong,
joining us as ambassadors of BRAND'S® Essence of Chicken at the launch.
They exemplify the need for BRAND'S® Essence of Chicken’s
benefits to keep them on the go daily.
Dr Say, a busy father and social media influencer,
and Chan Fong, a successful radio DJ and entrepreneur,
can rely on our essence of chicken
to keep them going throughout their hectic schedules."

What sets BRAND'S® Essence of Chicken apart is

its proprietary production process,

ensuring the highest quality products

for Malaysians seeking vitality to keep them going.

The new essence of chicken is made of

an all-natural extract of fine-quality premium chicken

hygienically processed under high temperatures

and carefully pressured,

preserving its rich natural nutrients.

All batches also undergo

more than 200 stringent quality checks.


the BRAND'S® Essence of Chicken

is also Halal certified

by Jabatan Kemajuan Islam Malaysia (JAKIM),

meeting the dietary requirements of a diverse population.

With the launch of the new formula,
Malaysians can now rely on BRAND'S® Essence of Chicken
to shake off tiredness and find the vigour
and focus they need to conquer their daily challenges.
Whether it is a demanding workday or a busy personal schedule,
BRAND'S® Essence of Chicken
is the perfect companion to help anyone
remain mentally focused and be at their best
to remain on top of their game. 
You can now purchase
the newly formulated BRAND'S® Essence of Chicken
from major retail outlets, pharmacies,
and online via Shopee and Lazada. 

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