National car maker PROTON today launched the highly anticipated Proton S70, its new generation stylish and dynamic sedan at the Axiata Arena in Bukit Jalil. The event to officially unveil the company’s newest addition to its lineup was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry. Also present were Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of DRB-HICOM, Tan Sri Syed Faisal Albar, Chairman of PROTON, Dr Li Chunrong, Chief Executive Officer of PROTON and En Roslan Abdullah, Deputy Chief Executive Officer of PROTON.
Following the introduction of three all-new SUV models since 2018, the Proton X70, Proton X50 and Proton X90, the Proton S70 signifies the brand’s return to the C-segment sedan market, extending the number of models co-developed with Geely to four.
The development of the Proton S70 was a comprehensive process that underscores PROTON's commitment to innovation and close collaboration with Malaysia’s automotive ecosystem through local sourcing. As a whole, 260,000 man-hours were spent by PROTON’s R&D engineers to design and develop the Proton S70.
As with any new model, the Proton S70 underwent rigorous testing by PROTON’s engineers who together with their counterparts from Geely, covered 1.2 million kilometres of road testing. The process reflects the company’s dedication to delivering a precision-crafted sedan for discerning buyers.
Proton S70 – Intelligence That Evolves
The Proton S70 is available in four variants – Executive, Premium, Flagship and Flagship X. The top two variants are equipped with the “Hi PROTON” voice command, providing features such as online navigation, online music streaming and weather forecasts via a 12.3-inch infotainment head unit. Additionally, the PROTON Link app allows for remotely starting the engine to cool down the cabin. Powering every Proton S70 is a 1.5L turbocharged engine, that delivers 150PS of power and 226Nm of torque. The advanced engine that is also used in the successful Proton X50 is mated to a 7-speed dual clutch transmission for enhanced efficiency, responsiveness and overall driving performance.
“The Proton S70 is a testament of our commitment to listening and fulfilling the demand of PROTON’s customers. In 2018, we entered the SUV market with the Proton X70 and today we are the best-selling SUV brand in Malaysia. So now, we want to replicate that success by returning to the C-segment sedan market with the Proton S70. Our goal is to set new benchmarks in this competitive segment while ensuring more Malaysian drivers get to experience our dynamic and intelligent products,” said Dr. Li Chunrong, Chief Executive Officer of PROTON.