Wednesday, November 29, 2023

Proton Launches New C-Segment Sedan - The Proton S70

National car maker PROTON today launched the highly anticipated Proton S70, its new generation stylish and dynamic sedan at the Axiata Arena in Bukit Jalil. The event to officially unveil the company’s newest addition to its lineup was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade and Industry. Also present were Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of DRB-HICOM, Tan Sri Syed Faisal Albar, Chairman of PROTON, Dr Li Chunrong, Chief Executive Officer of PROTON and En Roslan Abdullah, Deputy Chief Executive Officer of PROTON. 

PROTON returns to the C-segment sedan market 
Following the introduction of three all-new SUV models since 2018, the Proton X70, Proton X50 and Proton X90, the Proton S70 signifies the brand’s return to the C-segment sedan market, extending the number of models co-developed with Geely to four. 

The development of the Proton S70 was a comprehensive process that underscores PROTON's commitment to innovation and close collaboration with Malaysia’s automotive ecosystem through local sourcing. As a whole, 260,000 man-hours were spent by PROTON’s R&D engineers to design and develop the Proton S70. 

As with any new model, the Proton S70 underwent rigorous testing by PROTON’s engineers who together with their counterparts from Geely, covered 1.2 million kilometres of road testing. The process reflects the company’s dedication to delivering a precision-crafted sedan for discerning buyers. 

Proton S70 – Intelligence That Evolves 
The Proton S70 is available in four variants – Executive, Premium, Flagship and Flagship X. The top two variants are equipped with the “Hi PROTON” voice command, providing features such as online navigation, online music streaming and weather forecasts via a 12.3-inch infotainment head unit. Additionally, the PROTON Link app allows for remotely starting the engine to cool down the cabin. Powering every Proton S70 is a 1.5L turbocharged engine, that delivers 150PS of power and 226Nm of torque. The advanced engine that is also used in the successful Proton X50 is mated to a 7-speed dual clutch transmission for enhanced efficiency, responsiveness and overall driving performance.

The Proton S70 goes beyond its engine prowess, offering a distinctive appearance that includes LED headlamps with daytime running lamps, stylish 17-inch alloy wheels, a sunroof and a rear tail light bar. Prioritising comfort, the Proton S70 is equipped with leatherette seats with driver power seat and rear air vents. 

Safety is prioritised in Proton S70, which has been awarded a 5-Star safety rating by ASEAN NCAP. The Proton S70 boasts a comprehensive list of safety features including 6 SRS airbags, an extensive array of 13 Level 2 Advanced Driver Assistance System (ADAS) features. These encompassing both active and cognitive safety systems with notable features such as Autonomous Emergency Braking (AEB), Intelligent Cruise Control (ICC), Traffic Sign Information (TSI) and Lane Change Assist (LCA). The Tyre Pressure Monitoring System (TPMS) ensures driver peace of mind and 360 Camera with 3D Display for parking convenience.

Exterior colour options for the Proton S70 are Snow White, Armour Silver, Space Grey, Passion Red, Marine Blue, Quartz Black and the newest addition, Teal Bayou Green which is offered in accordance with the variant chosen. 

“The Proton S70 is a testament of our commitment to listening and fulfilling the demand of PROTON’s customers. In 2018, we entered the SUV market with the Proton X70 and today we are the best-selling SUV brand in Malaysia. So now, we want to replicate that success by returning to the C-segment sedan market with the Proton S70. Our goal is to set new benchmarks in this competitive segment while ensuring more Malaysian drivers get to experience our dynamic and intelligent products,” said Dr. Li Chunrong, Chief Executive Officer of PROTON.

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