Quaker Unveils the Jom Quaker Fit Campaign to Encourage Smarter Eating Habits among Malaysians.

 

Quaker has officially launched the Jom Quaker Fit Campaign, the next evolution of its nationwide health movement aimed at supporting Malaysians in building smarter eating habits that can lead to better weight management and improved wellbeing Anchored in the belief that a nutritious breakfast sets the tone for the day, the campaign positions oats as a powerful, science-backed solution to address early signs of weight gain, support heart health, and improve digestive function.

Held at Sunway Velocity Mall, the campaign launch brought the message “Eat Better, Not Less” to life through expert-led discussions, a live cooking demo, and interactive health zones demonstrating how small daily changes like incorporating oats into everyday meals can support long-term health.
 
A recent study shows that 54.4% of Malaysians are overweight or obese, with over 2 million Malaysians also found to have three non-communicable diseases (NCDS) such as obesity, high blood pressure, and high cholesterol, which are major risks of heart disease and stroke. This alarming figure reflects a growing public health crisis, driven by poor dietary and lifestyle habits such as low fibre intake, high consumption of refined carbohydrates and excessive sodium in daily meals. 
 
“Eating healthy isn't just about weight; it’s about building habits that support a better life including movement, mental wellbeing, and energy levels. It’s time we look beyond calories and focus on nourishment, balance and behaviour and oats are a smart place to start” said Mr Georgen Thye, Consultant Dietitian.
 
In response and building on the momentum from the inaugural challenge in 2024, The Jom Quaker Fit Campaign encourages Malaysians to start their day with oats and make them part of their everyday breakfast routine. The campaign highlights the difference that better fibre, slower-release energy, and improved fullness can bring — in as early as 30 days. As part of the broader campaign, Quaker is also running an in-store 30-Day Challenge activation across 70 retail outlets, with plans to expand outreach through upcoming university-based collaborations with health institutions later this year.
 
“At Quaker, we believe in meeting Malaysians where they are, with simple, achievable tools that make a real impact but do not disrupt their daily routines. The Jom Quaker Fit Campaign is about smart, sustainable swaps, not sacrifices and helping Malaysians build better food habits with real, science-backed solutions — starting with one of the most powerful grains in the world: Supergrain Oats. We are proud to lead a movement that’s practical, inclusive, and rooted in science to support Malaysians on their health journey,” shared Aditya Ahuja, PepsiCo Cluster General Manager for Malaysia & Philippines.
 
Oats, Small Grain, Big Science
 
By starting the day with oats, Malaysians can easily access this superfood’s benefits for digestion, sustained energy, and heart health, all through one wholesome bowl.
 
“The Jom Quaker Fit Campaign is grounded in science and built for real life. It is designed to help Malaysians take charge of their health through small, consistent steps – beginning with breakfast,” said Dr Kit Phanvijhitsiri, the R&D Nutrition Principle Scientist at PepsiCo. “With its beta-glucan content, research shows that oats support satiety and help regulate blood sugar, two important factors in weight management. Whether enjoyed at breakfast or in savoury dishes, oats offer a practical and enjoyable way to increase fibre intake and support a more balanced diet.”
 
Expert Insights & Live Demo: One Message, Many Plates
 
The launch’s signature segment combined an expert-led discussion with a live oat-based cooking demonstration, delivering credibility and real-life inspiration in one session. Dr Kit Phanvijhitsiri was joined on stage by Mr Georgen Thye, Consultant Dietitian. Together, they discussed the importance of fibre in the Malaysian diet and emphasised oats as a simple yet powerful breakfast base that can replace refined grains in both sweet and savoury local meals.
 
“Healthy eating doesn’t need to be complicated or restrictive. “Incorporating oats into your morning meal is a simple first step toward improving satiety, digestion, and energy levels. Today’s cooking demo proved that oats are far from boring; they are adaptable, affordable, and incredibly satisfying when used creatively. This campaign shows Malaysians that healthy food can be simple, satisfying and full of flavour — it’s not about restriction, but about making better choices every day,” said Mr Georgen Thye, Consultant Dietitian.
 
From savoury porridge to fibre-rich snacks, Mr Georgen also prepared dishes live on stage to demonstrate how Malaysians can make healthier choices at breakfast and beyond. This hands-on segment reinforced the campaign’s core message, "Eat better, not less," a mindset shift from dieting toward nourishment, routine, and enjoyment.
 
“As a dietitian, I always get asked how to make healthy food taste good. We want to show Malaysians that nutritious food can also be hearty, local, and full of flavour. Oats are a great base to work with, especially for those trying to eat better without giving up the food they enjoy, Mr Georgen added.
 
Join the Jom Quaker Fit Campaign Roadshow and Be Part of the Movement at Sunway Velocity Mall
 
The Jom Quaker Fit Campaign is now open to all Malaysians and includes:

• FREE Body Composition Check in 70 retail outlets

• Fresh oat-based recipes, influencer content, and expert nutrition tips

 
The event at Sunway Velocity Mall is open to the public until 17 August, inviting everyone to discover how everyday ingredients like oats can lead to meaningful lifestyle changes. Through interactive displays and practical tips, visitors can learn how simple, affordable swaps can support better energy, fullness, and overall well-being. Drop by, take the first step toward your own 30-day challenge, and be inspired to eat better, not less.
 
To learn more about the Jom Quaker Fit Program, please visit Quaker on Facebook and Instagram or directly access www.quaker.com.my                                   

Understanding skin science with Cetaphil and its new innovative product

Cetaphil®, the trusted global leader in sensitive skincare and the No. 1 dermatological skincare brand in Malaysia*, announced a transformative rebrand with a bold shift towards an advocacy-first strategy. This new approach was unveiled at the inaugural Cetaphil SkinLABS launch and is built upon Cetaphil’s ongoing collaboration with dermatologists, while also forging new partnerships with the influencer community. This ensures expert-backed advice and education are accessible to all. In addition, Cetaphil is introducing a more innovative range with the launch of two groundbreaking products: the Gentle Exfoliating Salicylic Acid range and the Cetaphil Baby Soothing Moisturising Cream.

A shared mission: Dermatologists, Pharmacists, KOLs, and Cetaphil 

In response to the overwhelming volume of skincare advice on social media, which often leads to confusion and skin barrier damage, Cetaphil’s advocacy-first strategy prioritises empowering consumers with dermatological expertise. Recognising that a gap in dermatology knowledge can lead individuals to ill-informed sources and potentially harmful skincare practices, Cetaphil is fostering a collaborative relationship with both dermatologists and influencers to champion responsible education and advocate for gentle, yet effective skincare for all.

“Cetaphil’s commitment is to deliver science-driven solutions that cater to diverse skin needs, ensuring that everyone—regardless of skin type or concern—has access to effective, clinically proven skincare,” says Ms Cindy Tiu, Country Manager of Galderma Malaysia.  

Sensitive skin: Efficacy without compromise 

Sensitive skin affects an estimated 50% Malaysian adults. Despite this staggering prevalence, a longstanding misconception has hindered the sensitive skin category’s growth: products designed for sensitive skin were often viewed as too gentle or lacking efficacy.  

Cetaphil has decisively debunked this notion, delivering effective skincare solutions that protect the skin barrier without compromising results. 

 

 “For over 75 years, Cetaphil has been relentlessly pushing boundaries and advancing skin science so that everyone can feel free to be their most authentic self. At Cetaphil, we are for everyone’s sensitive skin,” says Ms Cindy Tiu, Cetaphil Country Manager, Malaysia.

New innovations for every sensitive skin need 

Designed for oily and acne-prone skin, Cetaphil's Gentle Exfoliating SA Cleanser and Lotion is a powerful duo. It harnesses three gentle acids—PHA (Gluconolactone) for moisture and hydration, AHA (Mandelic acid) for tone and cell turnover, and BHA (Salicylic acid) to remove oil and reduce redness—to gently exfoliate without irritation. This unique blend promotes cell renewal for softer, more radiant skin after just one use, clinically reducing blemishes by 28% and blackheads by 45% for acne prone skin. It also boosts all 15 essential ceramides to restore the skin's barrier, with the lotion providing 48-hour hydration.

• Gentle Exfoliating SA Cleanser: This cleanser effectively removes impurities and gently exfoliates, leaving skin feeling softer and smoother after just one use. 90% of users agreed skin felt smoother and softer after a single use.

• Gentle Exfoliating SA Lotion: Clinically proven to deliver fast, visible improvements in skin texture and tone, this lotion provides an immediate 83% increase in hydration and sustains it for up to 48 hours, while gently exfoliating for a more even skin tone.

Understanding the unique needs of a newborn's delicate skin, Cetaphil is also proud to introduce the NEW Cetaphil Baby Soothing Moisturising Cream, a clinically tested, fragrance-free and petroleum-jelly-free formula designed for a newborn's delicate skin delivering three key benefits: 

• Soothes: A triple blend of Glycerin, Sunflower Oil, and Sweet Almond Oil quickly calms irritation and dryness. It restores the skin barrier and boosts moisture. 

• Hydrates: Provides up to 48 hours of lasting hydration, keeping skin soft and supple.

• Protects: Creates a protective barrier to defend against the 5 signs of skin sensitivity. Clinically proven to improve the skin barrier from the first application for up to 8 hours, shielding against external irritants.

Immersive brand experience at the Cetaphil SkinLABS

Cetaphil SkinLABS is not just a product showcase; it is a learning journey designed to build deeper brand affinity among Gen Z and Millennial audiences to reinforce Cetaphil’s position is a lifetime skincare partner. The event brings the campaign’s ethos to life through an immersive and educational experience, reinforcing clinical trust through interactive, advocacy-first storytelling.

The event welcomed leading dermatologists, beauty and lifestyle KOLs, media, and other brand advocates, guiding them through a curated journey exploring Cetaphil’s science-backed approach. The experience featured engaging activities, dermatologist-led education talks, and demonstrations of the brand’s latest innovations. Highlights included:

• Insights from leading dermatologists, KOL, and pharmacist, who shared their personal experiences with Cetaphil while addressing the increasing prevalence of skin sensitivity and the need for gentle skin science.

• A walkthrough of the various zones—Hydration, Exfoliate, Radiance, and Gentle Zone—allowed guests to experience firsthand how Cetaphil products cater to sensitive skin at every stage of life. 

For further details on the NEW Gentle Exfoliating SA Cleanser and Lotion, the NEW Cetaphil Baby Soothing Moisturising Cream or Cetaphil SkinLABS, please visit www.cetaphil.com.my or find us on TikTok, Instagram and Facebook.