Quaker has officially launched
the Jom Quaker Fit Campaign, the next evolution of its nationwide health
movement aimed at supporting Malaysians in building smarter eating habits that
can lead to better weight management and improved wellbeing Anchored in the
belief that a nutritious breakfast sets the tone for the day, the campaign
positions oats as a powerful, science-backed solution to address early signs of
weight gain, support heart health, and improve digestive function.
Held at Sunway Velocity Mall, the campaign launch brought
the message “Eat Better, Not Less” to life through expert-led
discussions, a live cooking demo, and interactive health zones demonstrating
how small daily changes like incorporating oats into everyday meals can support
long-term health.
A recent study shows that 54.4% of Malaysians are
overweight or obese, with over 2 million Malaysians also found to have three
non-communicable diseases (NCDS) such as obesity, high blood pressure, and high
cholesterol, which are major risks of heart disease and stroke. This alarming figure reflects a growing public
health crisis, driven by poor dietary and lifestyle habits such as low fibre intake,
high consumption of refined carbohydrates and excessive sodium in daily meals.
“Eating healthy isn't just about weight; it’s about
building habits that support a better life including movement, mental
wellbeing, and energy levels. It’s time we look beyond calories and focus on
nourishment, balance and behaviour and oats are a smart place to start” said
Mr Georgen Thye, Consultant Dietitian.
In response and building on the momentum from the inaugural
challenge in 2024, The Jom Quaker Fit Campaign encourages Malaysians to start
their day with oats and make them part of their everyday breakfast routine. The
campaign highlights the difference that better fibre, slower-release energy,
and improved fullness can bring — in as early as 30 days. As part of the
broader campaign, Quaker is also running an in-store 30-Day Challenge
activation across 70 retail outlets, with plans to expand outreach through
upcoming university-based collaborations with health institutions later this
year.
“At Quaker, we believe in meeting Malaysians where they are,
with simple, achievable tools that make a real impact but do not disrupt their
daily routines. The Jom Quaker Fit Campaign is about smart, sustainable
swaps, not sacrifices and helping Malaysians build better food habits with
real, science-backed solutions — starting with one of the most powerful grains
in the world: Supergrain Oats. We are proud to lead a movement that’s
practical, inclusive, and rooted in science to support Malaysians on their
health journey,” shared Aditya Ahuja, PepsiCo Cluster General Manager for
Malaysia & Philippines.
Oats, Small Grain, Big Science
By starting the day with oats, Malaysians can easily access this
superfood’s benefits for digestion, sustained energy, and heart health, all
through one wholesome bowl.
“The Jom Quaker Fit Campaign is grounded in science
and built for real life. It is designed to help Malaysians take charge of their
health through small, consistent steps – beginning with breakfast,” said Dr Kit Phanvijhitsiri, the R&D Nutrition
Principle Scientist at PepsiCo. “With its beta-glucan content, research
shows that oats support satiety and help regulate blood sugar, two important
factors in weight management. Whether enjoyed at breakfast or in savoury
dishes, oats offer a practical and enjoyable way to increase fibre intake and
support a more balanced diet.”
Expert Insights & Live Demo: One Message,
Many Plates
The launch’s signature segment
combined an expert-led discussion with a live oat-based cooking demonstration,
delivering credibility and real-life inspiration in one session. Dr Kit
Phanvijhitsiri was joined on stage by Mr Georgen Thye, Consultant Dietitian.
Together, they discussed the importance of fibre in the Malaysian diet and emphasised
oats as a simple yet powerful breakfast base that can replace refined grains in
both sweet and savoury local meals.
“Healthy eating doesn’t need to
be complicated or restrictive. “Incorporating
oats into your morning meal is a simple first step toward improving satiety,
digestion, and energy levels. Today’s cooking demo proved that oats are
far from boring; they are adaptable, affordable, and incredibly satisfying when
used creatively. This campaign shows Malaysians that healthy food can be
simple, satisfying and full of flavour — it’s not about restriction, but about
making better choices every day,” said Mr Georgen Thye, Consultant
Dietitian.
From savoury porridge to
fibre-rich snacks, Mr Georgen also prepared dishes live on stage to demonstrate
how Malaysians can make healthier choices at breakfast and beyond. This
hands-on segment reinforced the campaign’s core message, "Eat better, not
less," a mindset shift from dieting toward nourishment, routine, and
enjoyment.
“As a dietitian, I always get
asked how to make healthy food taste good. We want to show Malaysians that
nutritious food can also be hearty, local, and full of flavour. Oats are a
great base to work with, especially for those trying to eat better without
giving up the food they enjoy, Mr Georgen added.
Join the Jom Quaker Fit
Campaign Roadshow and Be Part of the Movement at Sunway Velocity Mall
The Jom
Quaker Fit Campaign is now open to all Malaysians and includes:- FREE Body Composition Check in 70 retail outlets
- Fresh oat-based recipes, influencer content, and expert nutrition
tips
The event at Sunway Velocity Mall is open to the public
until 17 August, inviting everyone to discover how everyday ingredients like
oats can lead to meaningful lifestyle changes. Through interactive displays and
practical tips, visitors can learn how simple, affordable swaps can support
better energy, fullness, and overall well-being. Drop by, take the first step
toward your own 30-day challenge, and be inspired to eat better, not less.
To learn more about the Jom Quaker Fit Program, please visit Quaker
on Facebook and Instagram or directly access www.quaker.com.my
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