With a campaign that helps Malaysian children
Adopt an active and healthy lifestyle.
Putting the campaign into action,
Dutch Lady Malaysia will present
The first Jr. NBA programme in Malaysia.
Under its Drink.Move.Be Strong campaign,
“It has been staged in the Philippines
It will officially launch on 31 May, 2014,
"On the impetus of the Drink.Move.Be Strong campaign,
The NBA’s international youth development programme
Will serve as a vehicle
To promote physical activity
Through basketball participation.
Rahul Colaco, Managing Director of Dutch Lady Malaysia,
Said the Jr. NBA programme promotes
Not only basketball participation, sportsmanship and teamwork,
But more importantly,
An active lifestyle among children.
For seven consecutive years,
And has reached more than 80,000 students, parents and coaches
Participating in its camps, clinics and activities.
We plan to present Jr. NBA Malaysia
As an annual programme
To get more and more Malaysian children and parents
Appreciate and reap the healthful benefits of sports,” he added.
Jr. NBA Malaysia 2014
Presented by Dutch Lady Malaysia
Will conduct a series of exciting basketball clinics and camps
To get children to be active and drink milk.
A day before World Milk Day (on 1 June, 2014)
Colaco said it is founded on the belief that
Every child’s growth and development
Is heavily influenced by both nutrition and daily exercise.
“It is also conceptualised
To address nutritional and lifestyle gaps
Found in Malaysian children
Based on the the findings of SEANUTS,” he said.
To learn more about the Drink.Move.Be Strong campaign.
To sign up for Jr. NBA clinics,
Go to www.jrnba.asia/malaysia.