Wednesday, October 21, 2020

Kleenex #SoftIsStrong Campaign

#SoftIsStrong Campaign....
As part of Kleenex's aim..
To encourage Malaysians,
To embrace their softer side,
And remind them that,
Many of today's issues,
Can be solved,
With simple acts of kindness....

To strengthen the message of unity and kindness,
Kleenex has teamed up,
With the iconic Datuk Lat,
For Special limited edition tissue boxes,
With illustrations that pay homage,
To the Malaysian spirit!
Inspiring Malaysians to unite in solidarity,
With a nostalgic twist...

"Thank you all for inviting me to be part of this encouraging campaign...
Being able to illustrate a harmonious Malaysia,
Is like a walk in the park,
As I recollect my fondest memories of Malaysia...
Throughout the years,
I've always translated Malaysian culture and spirit,
Through my drawings,
As a way to remind beloved Malaysians,
Of our diversity, strength and togetherness...
I'm pleased to have collaborated with Kleenex,
To capture the essence of harmony,
Through simple acts of kindness...
And also hope that this collaboration..
Serves as a reminder to us Malaysians..
That kindness and unity starts at home.
Terima kasih," said Datuk Lat...

With the launch of the special edition Kleenex tissue boxes,
And the #SoftIsStrong campaign,
Kleenex invites Malaysian to be kinder to one another,
In hopes of building stronger, more unified community..

For more information on #SoftIsStrong,
In collaboration with Datuk Lat,

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